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Association Brain Food Weekly: 5.7.21

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WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

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Association Brain Food Weekly: 4.30.21

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Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: evolutionary psychology and marketing expert Tim Ash. Find out how to make sure you’re asking your members all the right questions.

Education 354
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Association Brain Food: 9.22.23

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At Business Insider, Charlotte Lytton reports on research about Gen Z and education. What’s more, most members now expect a career center as part of their membership benefits. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. Gen Z education.

LMS 266
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Association Brain Food Weekly: 4.23.21

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Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Is it a certificate program or a certification? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Revenue 370
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Association Brain Food: 8.19.22

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Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association. Host: Certification Network Group. More info/register. Host: Validity. Wed 8/24 at 1 p.m. 1 CAE credit.

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Association Brain Food Weekly: 8.24.18

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Charlotte Muylaert at Billhighway explains how to retain chapter leaders and prevent them from burning out and checking out. Mark Athitakis at Associations Now reports on disengaged employees—perhaps your members—who believe they lack opportunities to move upward from their “go-nowhere jobs.” What’s in an association CIO’s IT bag?

Chicago 37