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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205
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Association Brain Food: 12.1.23

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Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. It seems weird to report on Thanksgiving dishes more than a week later, but I feel strangely obliged.

Arlington 266
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Association Brain Food Weekly: 7.23.21

Reid All About it

AMS data and reports. MemberSuite explains how to ensure your AMS reports provide the data your co-workers and volunteer leaders need for insight and decisions. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Marketing General Inc.

Video 195
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Association Brain Food: 4.15.22

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The more of us share our thoughts and experiences with each other, the better each of us will be equipped to make future-proof decisions about evolving our IT ecosystems, products, or services.” Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 membership benefit. Guest: Theo Harris.

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Association Brain Food Weekly: 8.20.21

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While reviewing their website traffic reports, they discovered a common theme in their five most popular blog posts: how to increase online learner and virtual attendee engagement. Bonus idea: a competencies matrix for staff committee liaisons—brilliant! Future Proof: Extend Event Impact Year-round. Member engagement.

Revenue 195
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Association Brain Food Weekly: 10.22.21

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Aaron Wolowiec, CAE, CMP, of Event Garde reports back from in-person events he’s attended or he and his team have planned. Content marketing. The pandemic’s unpredictability isn’t all bad because uncertainty has the power to fuel positive change and even inspire creativity (Nicola Smith, Digiday ). Innovative events.

San Diego 195
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Association Brain Food Weekly: 4.9.21

Reid All About it

I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. But you might have that issue at your organization—perhaps an actual committee vetting articles or leaders with control issues. I bet you’ll find something here you hadn’t thought of yet. Content barriers.

San Diego 370