Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

FEBRUARY 19, 2021

MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. Membership recruitment. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Credentialing programs. More info/register.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

APRIL 16, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. What should you consider to successfully price, package and promote your instructional content? Learn about staff training, cyber insurance, and why you need written IT documentation and governance policies. Tue 4/20 at 11 a.m. –

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

SEPTEMBER 17, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Do your members want one price for full access to all membership benefits, or a pick-and-choose tailored approach? Learn about membership model trends and how the model you chose impacts recruitment and retention. 1 CAE credit.

Content 195

Content LMS District of Columbia Tips 195

Reid All About it

NOVEMBER 5, 2021

Education pricing. Dominic Price, Atlassian ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Putting a Price on It: The Changing Nature of Society Publishing. A willingness to change is not enough, that’s where the growth mindset comes in. When is “free” okay?

Survey 195

Survey Revenue Price Team 195

Reid All About it

NOVEMBER 6, 2020

Fall is traditionally the budget season for many associations, but I have a feeling 2021 budgets will truly be living documents. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Learning Management System 285

Learning Management System Education Communications Technology 285