Association Brain Food Weekly: 9.11.20

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The weekly list of free educational events and resources for the association community… Virtual conference pricing. Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm.

Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Objection 1: Price.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you. If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities.

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Association Brain Food Weekly: 3.8.19

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Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork.

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Tips on Attracting Millennials to Your Professional Association

Blue Sky eLearn

” Most of us know that if we spend 10 minutes researching products online we can find price comparisons, customer reviews, and all available coupons and discounts. The easiest way to get new members is by getting your current members to do the recruiting for you.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond. ” The answer is not obvious. That means you spent $200 each to acquire those members.

Association Brain Food Weekly: 12.13.19

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Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. When you recruit members, you’re inviting them to your organization’s “party.”

Association Brain Food Weekly: 9.30.16

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Learn the pros and cons of offering micro-credentials, where micro-credentials fit in the ecosystem of professional development, ethical and practical considerations, and the impact a micro-credential could have on your existing certification program. Joey Price, CEO, Jumpstart: HR. The future of learning has been on my mind lately.

Association Brain Food Weekly: 5.8.20

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Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Discuss and evaluate emerging pricing models to consider for your Fall 2020 event. Learn how to develop member personas and understand members by loyalty segments, a 5-step member recruitment process, and top ways for recruiting and retaining members.

Association Brain Food Weekly: 7.17.20

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Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. 5 virtual conference pricing strategies. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The weekly list of free educational events and resources for the association community… Design thinking demystified. Are you just a tiny bit intimidated by the idea of design thinking?

How Beta Testers Can Help Build Grade-A Exams

Associations Now

The tech association CompTIA improves its certification exams by enlisting IT experts to test the tests before they’re opened to all. Ready to get your certification or credentialing exam out to your members? Recruiting beta testers can help identify trouble spots, so long as you have enough testers—and offer them a few shiny incentives. They are kind of an early adopter of the certification if they pass the exam.”.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent). Offer member and non-member pricing.

Best Association Management Software | Our Top Picks

Fonteva

That’s because its suite of solutions is perfectly geared towards smaller and mid-sized groups and organizations that need a comprehensive set of tools without the heavy-duty price tag. Instead of processing each transaction individually, automate your pricing, billing, and subscription models. Associations often provide educational opportunities, courses, and events to help their members educate themselves or even grant them official certifications.

Rethinking Membership As A Global Engagement Model

GlowGlobally

Your value proposition must be adjusted (in its content, price and means of engagement) to suit the needs of the target audience and to offer value as it is perceived by that audience. Your new rules of engagement, effectively serve as an extended recruitment strategy, whilst at the same time expanding your association’s outreach and member base. . The following article was written by Nikki Walker, MCI’s Global Vice President, Association Management & Consulting.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Researchers have found that millennial students favor badging and certificates over traditional degrees.

New Benchmarks for Success in the Knowledge Age

SocialFish

Without it, we fall back on default, quantitative criteria: numbers of members, revenue, and recruitment. Its members depended on the association’s ratemaking authority and antitrust immunity to set pricing tariffs. In 2007, however, the STB (Surface Transportation Board) reviewed industry pricing agreements and decided to end joint rate-making because they were not consistent with the industry’s deregulated environment.

Online Education: How It Can Print Money For Associations

Tom Morrison

We would have to recruit 126 new members to equal the same revenue. As we all know, it is a much cheaper investment by the association to get current members to spend more money with the association than it is to recruit new members. Certificate Specialist Program to Keep Members in the Program Long Term We have found, employees love to accomplish training goals and employers love to post those certificates of them reach their goals on the wall.

Tutoring Jobs

SocialFish

You can either find jobs on your own or use companies that recruit people for online tutoring. You do not require a teaching certification to work for them, and all you need is to show them that you are knowledgeable in the subjects you wish to teach before you can start working for them. Certification is not required. If you have an active teaching certification, they will qualify you to work with them as well. Current teaching certification can work too.

Association Brain Food Weekly: 8.31.18

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Leveraging Live Events for Membership Recruitment. What better place to recruit new members than during a live association event? Learn about the DES online course and certification. Strategies for Pricing Customer Education. How should you choose the best price?

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Online Career Centers Provide More Than Jobs

Associations Now

Last week the online dating service BeautifulPeople.com launched a new recruitment service for employers and job seekers. Not only can career centers provide job listings, for example, but they can offer information on certification and credential programs, education courses, salary surveys, professional mentoring programs, and other association products and resources, Christine Smith, FASAE, president and CEO of Boxwood Technology, Inc.,

Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

We are anticipating that more nurses will join us this year because dual membership comes at a 46 percent price reduction.”. She says that number is likely to grow under the ANA partnership, which offers additional benefits and savings on malpractice insurance, nurses’ uniforms, and certification and continuing education programs. These types of associations are also more likely to recruit high-quality volunteers and see higher levels of membership retention, he says.

Tiered Benefits: A Better Solution for Trade Associations?

Associations Now

Now we have a better ability to plan, and the members are locking in prices and discounts, sometimes a year in advance,” she says. PSAI’s move to a tiered membership structure came after an embezzlement incident had roiled the organization under its previous executive, so the change was part of an overall revitalization for the association, but the past year has been its best year ever for recruiting new members.

Association Brain Food Weekly: 8.9.19

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Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. Hosts: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear about findings on recruitment, engagement, retention, and reinstatement, what’s working, what’s not, and challenges in today’s membership organizations.

Six Components to Building Your Membership Model

Membership Marketing

Others require multiple years of membership tied to an event like certification. Price – How much, if anything, do you want to charge for the membership? Labels: Marketing Planning , new products , Price , product line extension. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4). Price. (9).

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Membership Marketing Blog: Consumer Use of Email Declines, but.

Membership Marketing

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4). Price. (9). price testing. (5). Membership Marketing Blog.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. Learn about the three Rs of volunteer management: recruitment, retention and recognition.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. Learn about the three Rs of volunteer management: recruitment, retention and recognition.

Product and Service Engagement Drives Membership Retention and

Membership Marketing

• Acquire or maintain a certification (22%). My firm offers a number of services ranging from survey research, to member recruitment, to member engagement, to renewals, to web design, to internet marketing, to list management. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4). Price. (9). price testing. (5).

Members Get Members. Staff? Not So Much.

Trade Association CEO Blog

My Volunteer Board President and his fellow Directors recruited more members in a month than I did in seven years on the road. I have always been jealous of those trade associations with a powerful membership hook, like a killer price on an insurance program or a government mandated certification that members must have for employment. So when the constituency is not falling at our feet to join us, how is it we little-hook associations recruit new members?