Recruiting members. and keeping them

Association Adviser

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members. Support member certification. For those industries and professions with accreditation or certification, provide support to your members pursuing this avenue. Julie Frey, APR, CPRC.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Ready to recruit a fresh pool of members for your program?

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth. Collecting data supports your growth strategy by allowing your association to create and track automated recruitment campaigns, as well as activity within specific online communities dedicated to your chapters, committees, and councils.

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Three Ways Your Association Can Build and Strengthen a Certification Program

SBI

When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. If your board of directors does not understand the commitment needed to make the program a success—and the financial realities of building and managing a robust certification program—then the credential will likely fail, and potentially drain the association of a significant amount of financial resources.

How Will Association Boards Recruit New Leaders?

SCD Group

The other friend shared that he had been active in a certification program and his state asked him to represent them on the national board. With impending huge turnover in association leadership (from Boomers to Xers & Millenials), a couple of conversations I had last week illustrate some of the potential problems the association professional will face in the coming years. One colleague shared with me his dilemma while the other shared a past experience.

The growth spurt continues for associations

Aaron Wolowiec

Nor did the top methods for recruiting new members: word of mouth and email. Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. Similar to acquiring new domestic members, the most effective methods for recruiting international members is through word-of-mouth recommendations, email and by promotion of or at an association conference or trade show. What keeps association leaders up at night?

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Association membership is on the rise

Aaron Wolowiec

An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. As for membership recruitment tools, email and world-of-mouth continue to be the most effective, but this year’s results revealed that direct mail is quickly gaining steam. I love my Barnes and Noble membership. Last Christmas, I saved nearly $100 because I was a member.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology.

Membership Q&A: Don’t Leave Us!

Spark Consulting

She holds your professional certification, has presented at some of your events, is a regular contributor to conversation on your white-label social network platform, and served a three-year term on one of your committees. They’ve often earned whatever credentials are available for their industry (whether those be undergrad or graduate degrees or certifications or other types of non-degree credentials). We’ll just recruit more early-career Millennials to make up for it.”

3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

The Top 3 Ways Associations Recruit New Members. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”. To make the most of email recruitment, create targeted email campaigns that include offers relevant to your prospects.

Partnership v. Membership: Prospecting Dos and Don’ts

Spark Consulting

Don’t pitch your certification at him if he’s nearing retirement – or fresh out of his formal schooling and won’t qualify for five more years. In Lewis’s last post in our ongoing series , he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and goals for your audiences. Focus on mutual benefit.

Membership 101: The Full Series

Spark Consulting

Here’s the list of all the Membership 101 posts with all the links: Series Launch (which did have a topic request that it still on my list, but it was related to certification programs, so it’s not part of this series). Recruitment V. I’ve gotten through all the topics I had planned for the Membership 101 series, which leads to two additional questions: What did I miss? Are there membership topics you were hoping I’d cover that I never did?

Reduce Barriers to Entry

Spark Consulting

Just about every association I know of is struggling to recruit younger members (aka Millennials). A certification? Even if they don’t, those committed young fans will contribute in all sorts of valuable ways: volunteering to help with the mission-driven work of the organization, recruiting other supporters, amplifying messages and stories online and on social media. Part of the reason for that is that we’re erecting barriers to entry rather than removing them.

Your Four Most Asked Questions Answered

Moery Company

Should we recruit new members during this time?”. The easiest thing to deliver right now may be education or certification; you may want to loosen your membership requirements there, especially for jobs where people must be on site and they could be doing nothing right now at their homes. Offer them the opportunity to get information to pursue their certification, to get online education in an environment that’s absolutely unprecedented.

Where are the YPs?

Spark Consulting

“How can I recruit young professional members if there are no young professionals entering our industry?” Associations Now recently profiled an initiative by the Plumbing-Heating-Cooling Contractors Association focused on exactly this: recruiting young people into the industry. Which puts pressure on associations to hang on to retiring members longer and recruit young members earlier than we historically have. We own non-college certification and credentialing.

2 Ways for Associations to Appeal to Young Professionals

GrowthZone

The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Whether optional or required, association-provided certifications and designations offer ongoing opportunities for a diversified skill set and professional development. Tweet. This article covers two aspects of membership certain to appeal to this generation.

Hey, Young Professionals – 3 Big Reasons You Should Join

GrowthZone

Certifications & Designations. Whether required or optional, association-provided certifications and designations offer ongoing opportunities for professional development and a diversified skill set. Increased pressure to recruit younger members? “What’s in it for me?”. At a time when a professional’s experience and qualifications are available at the touch of a button, keeping your LinkedIn profile (and resume) fresh is important.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you. If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities.

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Association Brain Food Weekly: 10.16.20

Reid All About it

By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Association Brain Food Weekly: 9.18.20

Reid All About it

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

The Pandemic’s Effect on Association Membership, Events, and Leadership – Association Hustle Podcast Episode 227

Moery Company

Should we recruit new members during this time?”. The easiest thing to deliver right now may be education or certification; you may want to loosen your membership requirements there, especially for jobs where people must be on site and they could be doing nothing right now at their homes. Offer them the opportunity to get information to pursue their certification, to get online education in an environment that’s absolutely unprecedented.

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Personalizing your communications during recruitment and retention. This data suggests that recruitment activities should be focused not only on students and recent graduates, but also those in their first few years of employment.”. Certification/Continuing Education. To attract young professionals to your association, you have to understand what matters to them in their early career stages and what really drives them to succeed.

Social Learning: Integrating Courses with Community

Blue Sky eLearn

make X number of posts / replies) could even be a criterion for course completion and certificate awarding. . Sure, if people need to obtain continuing education credits each year or specific certifications to move to the next level in their career, they’ll take your courses. The same goes for pretty much any call to action you might be putting in front of your members – not just renewals, but onboarding, event registration, volunteer recruiting, etc.

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Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts. The next time you revisit your member recruitment strategy, consider these top four tips for maximizing member engagement as a long-term investment: Establish online member communities.

Association Brain Food Weekly: 3.1.19

Reid All About it

Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Raising the Bar: Using Certifications and Credentialing to Extend Your Reach. Offering a certification program through your LMS can formalize the relationship with the learner and create loyalty to your organization. Hear about the latest best practices for setting up a certification and approaches for integrating these programs into your LMS.

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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

Association Brain Food Weekly: 8.28.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Association Brain Food Weekly: 10.9.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Association Brain Food Weekly: 8.21.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Association Brain Food Weekly: 4.25.16

Reid All About it

EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification . In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. In this webinar, you’ll hear about today’s most effective talent recruitment and retention methods.

Association Brain Food Weekly: 4.25.16

Reid All About it

EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification . In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. In this webinar, you’ll hear about today’s most effective talent recruitment and retention methods.

Association Brain Food Weekly: 9.11.20

Reid All About it

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Association Brain Food Weekly: 9.25.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how they approached membership recruitment, onboarding, engagement, retention, and renewal—the full membership lifecycle—to increase membership. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Membership Hack: “Ask Me Anything” Calls

Associations Now

Calls can also help recruit new members. Common questions include how to become a member or [questions] about our certification program,” Hackney says. The Digital Analytics Association hosts a monthly call modeled off Reddit’s “Ask Me Anything” series. DAA members dial in to ask whatever is on their minds. How to hack it? Maybe you’ve seen or participated in a Reddit “ Ask Me Anything ” before.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond. ” The answer is not obvious. That means you spent $200 each to acquire those members.

4 tech facts Executive Directors need to know about AMS platforms

Nimble AMS

As people become increasingly tech savvy, the association technology you have in place will affect your ability to recruit talented employees today and for years to come. For example, Salesforce offers certifications and free training. Empowering your employees with skills and certifications will help them grow their careers, while also helping you attract top-notch talent looking to use their certifications in a Salesforce-driven organization.

Association Brain Food Weekly: 7.24.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era.

Addressing the Freelance Wave

Association Success

When looking to connect with freelancers, traditional methods such as using job boards, newspapers and recruiters are not the way to go. Because the freelancer is trying to differentiate themselves from a fellow competitive freelancer, associations have a substantial revenue opportunity, if they can offer certifications, micro-certifications or certificates that would provide an avenue for freelancers to pursue and differentiate themselves.

Association Brain Food Weekly: 2.8.16

Reid All About it

– How to Build an Amazing Volunteer Recruitment Strategy. Discover the difference between traditional recruitment strategies and the volunteer attraction strategy. – Promoting Online Education & Certification. Schedule one hour next week to attend one of these webinars, read ASAE Collaborate, or skim the #assnchat hashtag on Twitter for good reads. You can’t get ahead if you’re always behind! Webinars. Tue 2/9 at 3:30 p.m.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

If you help professionals achieve a certification, do the same with a member who used your resources to advance their career. Experienced volunteers may work with new recruits to help them learn the ropes, for example. Whether they’re in your office or working remotely, your association probably has volunteers contributing to projects every day.