3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile?

Recruiting members. and keeping them

Association Adviser

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members.

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth.

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How Will Association Boards Recruit New Leaders?

SCD Group

The other friend shared that he had been active in a certification program and his state asked him to represent them on the national board.

The growth spurt continues for associations

Aaron Wolowiec

Nor did the top methods for recruiting new members: word of mouth and email. Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. More than 30 percent of associations offer certification of some kind.

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The growth spurt continues for associations

Aaron Wolowiec

Nor did the top methods for recruiting new members: word of mouth and email. Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. More than 30 percent of associations offer certification of some kind.

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Association membership is on the rise

Aaron Wolowiec

An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. I love my Barnes and Noble membership. Last Christmas, I saved nearly $100 because I was a member.

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

The Top 3 Ways Associations Recruit New Members. reports which recruitment marketing channels have performed the best for associations (trade and professional). To make the most of email recruitment, create targeted email campaigns that include offers relevant to your prospects.

Membership Q&A: Don’t Leave Us!

Spark Consulting

She holds your professional certification, has presented at some of your events, is a regular contributor to conversation on your white-label social network platform, and served a three-year term on one of your committees. They’ve often earned whatever credentials are available for their industry (whether those be undergrad or graduate degrees or certifications or other types of non-degree credentials). We’ll just recruit more early-career Millennials to make up for it.”

Membership 101: The Full Series

Spark Consulting

Here’s the list of all the Membership 101 posts with all the links: Series Launch (which did have a topic request that it still on my list, but it was related to certification programs, so it’s not part of this series). Recruitment V.

Partnership v. Membership: Prospecting Dos and Don’ts

Spark Consulting

Don’t pitch your certification at him if he’s nearing retirement – or fresh out of his formal schooling and won’t qualify for five more years. In Lewis’s last post in our ongoing series , he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and goals for your audiences. Focus on mutual benefit.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you.

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Reduce Barriers to Entry

Spark Consulting

Just about every association I know of is struggling to recruit younger members (aka Millennials). A certification? Part of the reason for that is that we’re erecting barriers to entry rather than removing them.

2 Ways for Associations to Appeal to Young Professionals

GrowthZone

The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Whether optional or required, association-provided certifications and designations offer ongoing opportunities for a diversified skill set and professional development.

Hey, Young Professionals – 3 Big Reasons You Should Join

GrowthZone

Certifications & Designations. Whether required or optional, association-provided certifications and designations offer ongoing opportunities for professional development and a diversified skill set. Increased pressure to recruit younger members? “What’s in it for me?”.

Where are the YPs?

Spark Consulting

“How can I recruit young professional members if there are no young professionals entering our industry?” Associations Now recently profiled an initiative by the Plumbing-Heating-Cooling Contractors Association focused on exactly this: recruiting young people into the industry.

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts.

Membership Hack: “Ask Me Anything” Calls

Associations Now

Calls can also help recruit new members. Common questions include how to become a member or [questions] about our certification program,” Hackney says. The Digital Analytics Association hosts a monthly call modeled off Reddit’s “Ask Me Anything” series.

Association Brain Food Weekly: 3.1.19

Reid All About it

Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Raising the Bar: Using Certifications and Credentialing to Extend Your Reach.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent).

Tips on Attracting Millennials to Your Professional Association

Blue Sky eLearn

I highly recommend associations start utilizing aspects of loyalty programs such as; earning reward points for taking classes, earning certifications, purchasing webinars, etc. The easiest way to get new members is by getting your current members to do the recruiting for you.

Education, Industry Groups Focused on Student Readiness in the Workplace

Associations Now

One is to be aware of some of these career opportunities—industries that may have well-paying jobs and are having trouble recruiting candidates.”. Some require technical training or certificates.”.

Association Brain Food Weekly: 4.25.16

Reid All About it

EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification . This session explores technological solutions, including badges and xAPI, that should be used to enable learners to concentrate on the learner while certification bodies worry about the credits.

Association Brain Food Weekly: 4.25.16

Reid All About it

EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification . This session explores technological solutions, including badges and xAPI, that should be used to enable learners to concentrate on the learner while certification bodies worry about the credits.

Five things to consider when choosing new association management software

Nimble AMS

Recruiting top notch employees. As people become increasingly tech savvy, the association technology you have in place will affect your ability to recruit talented employees today and for years to come. The AMS you choose today impacts the next generation of staff and members.

Four things to consider when choosing new association management software

Nimble AMS

Recruiting top notch employees. As people become increasingly tech savvy, the association technology you have in place will affect your ability to recruit talented employees today and for years to come. The AMS you choose today impacts the next generation of staff and members.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

If you help professionals achieve a certification, do the same with a member who used your resources to advance their career. Experienced volunteers may work with new recruits to help them learn the ropes, for example.

Time for a MOOC-like makeover

Aaron Wolowiec

So, try offering digital badges and certificates (shareable on social media) for credit completion or educational advances. Advertise related course offerings within a MOOC, or use it to satisfy prerequisites for a larger certification program. Massive Open Online Courses.

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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members.

How Beta Testers Can Help Build Grade-A Exams

Associations Now

The tech association CompTIA improves its certification exams by enlisting IT experts to test the tests before they’re opened to all. Ready to get your certification or credentialing exam out to your members? They are kind of an early adopter of the certification if they pass the exam.

Association Brain Food Weekly: 11.29.19

Reid All About it

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. When you recruit members, you’re inviting them to your organization’s “party.”

3 ways to breathe new life into your membership in 2020

Nimble AMS

Now’s the perfect time to rejuvenate the activities that drive recruitment, engagement, and retention. There are many aspects to the topic of what benefits members value most and which ones have the biggest impact on recruitment, engagement, and renewal.

Association Brain Food Weekly: 2.8.16

Reid All About it

– How to Build an Amazing Volunteer Recruitment Strategy. Discover the difference between traditional recruitment strategies and the volunteer attraction strategy. – Promoting Online Education & Certification.

Association Brain Food Weekly: 3.8.19

Reid All About it

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs.

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Addressing the Freelance Wave

Association Success

When looking to connect with freelancers, traditional methods such as using job boards, newspapers and recruiters are not the way to go. Because the freelancer is trying to differentiate themselves from a fellow competitive freelancer, associations have a substantial revenue opportunity, if they can offer certifications, micro-certifications or certificates that would provide an avenue for freelancers to pursue and differentiate themselves.

Unpacking the Association IT Director’s Workout Bag

Delcor

In a competitive job market, such talent may best be accessed by outsourcing rather than trying to recruit and retain in-demand experts. Trained staff in this area should have a minimum of an ITIL Foundations certification.

Daily Buzz: Avoid These Two Common Social Media Mistakes

Associations Now

New members join an association with a different goal in mind: Maybe they hope to make more industry connections, or maybe they want to leverage continuing education or certification programs. Your brand’s social media network won’t grow if you aren’t engaging with other users.

Sweet Association Social Media & Marketing Jobs – June 21

SocialFish

Manager, Membership and Marketing , National Investor Relations Institute – Recruitment and retention: Develop, implement, and analyze membership marketing plans to meet association goals. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Association Brain Food Weekly: 10.4.19

Reid All About it

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. You’ve worked your a** off to recruit new members and you’ve successfully brought them aboard.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Researchers have found that millennial students favor badging and certificates over traditional degrees.