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Recruiting members. and keeping them

Association Adviser

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members. Support member certification. For those industries and professions with accreditation or certification, provide support to your members pursuing this avenue. Julie Frey, APR, CPRC.

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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Ready to recruit a fresh pool of members for your program?

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Three Ways Your Association Can Build and Strengthen a Certification Program

SBI

When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. If your board of directors does not understand the commitment needed to make the program a success—and the financial realities of building and managing a robust certification program—then the credential will likely fail, and potentially drain the association of a significant amount of financial resources.

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth. Collecting data supports your growth strategy by allowing your association to create and track automated recruitment campaigns, as well as activity within specific online communities dedicated to your chapters, committees, and councils.

Tools 204
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How Will Association Boards Recruit New Leaders?

SCD Group

The other friend shared that he had been active in a certification program and his state asked him to represent them on the national board. With impending huge turnover in association leadership (from Boomers to Xers & Millenials), a couple of conversations I had last week illustrate some of the potential problems the association professional will face in the coming years. One colleague shared with me his dilemma while the other shared a past experience.

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How to use innovative technology to attract members to your association

Nimble AMS

Consider adopting modern association management software (AMS) to drive member recruitment. An AMS is an invaluable tool to optimize your operations and boost member recruitment and retention. . Use the results to personalize your approach to member recruitment.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology.

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The growth spurt continues for associations

Aaron Wolowiec

Nor did the top methods for recruiting new members: word of mouth and email. Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. Similar to acquiring new domestic members, the most effective methods for recruiting international members is through word-of-mouth recommendations, email and by promotion of or at an association conference or trade show. What keeps association leaders up at night?

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The growth spurt continues for associations

Aaron Wolowiec

Nor did the top methods for recruiting new members: word of mouth and email. Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. Similar to acquiring new domestic members, the most effective methods for recruiting international members is through word-of-mouth recommendations, email and by promotion of or at an association conference or trade show. What keeps association leaders up at night?

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Association membership is on the rise

Aaron Wolowiec

An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. As for membership recruitment tools, email and world-of-mouth continue to be the most effective, but this year’s results revealed that direct mail is quickly gaining steam. I love my Barnes and Noble membership. Last Christmas, I saved nearly $100 because I was a member.

Report 141
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Membership Q&A: Don’t Leave Us!

Spark Consulting

She holds your professional certification, has presented at some of your events, is a regular contributor to conversation on your white-label social network platform, and served a three-year term on one of your committees. They’ve often earned whatever credentials are available for their industry (whether those be undergrad or graduate degrees or certifications or other types of non-degree credentials). We’ll just recruit more early-career Millennials to make up for it.”

Seattle 297
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Partnership v. Membership: Prospecting Dos and Don’ts

Spark Consulting

Don’t pitch your certification at him if he’s nearing retirement – or fresh out of his formal schooling and won’t qualify for five more years. In Lewis’s last post in our ongoing series , he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and goals for your audiences. Focus on mutual benefit.

Discount 271
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Membership 101: The Full Series

Spark Consulting

Here’s the list of all the Membership 101 posts with all the links: Series Launch (which did have a topic request that it still on my list, but it was related to certification programs, so it’s not part of this series). Recruitment V. I’ve gotten through all the topics I had planned for the Membership 101 series, which leads to two additional questions: What did I miss? Are there membership topics you were hoping I’d cover that I never did?

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Why continuous software updates mean ROI for your association

Nimble AMS

M embers couldn’t pay their dues , n ew members couldn’t join , and no one could participate in your online community. Your association would see a decline in member engagement , retention , and recruitment.

Software 127
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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

The Top 3 Ways Associations Recruit New Members. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”. To make the most of email recruitment, create targeted email campaigns that include offers relevant to your prospects.

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Reduce Barriers to Entry

Spark Consulting

Just about every association I know of is struggling to recruit younger members (aka Millennials). A certification? Even if they don’t, those committed young fans will contribute in all sorts of valuable ways: volunteering to help with the mission-driven work of the organization, recruiting other supporters, amplifying messages and stories online and on social media. Part of the reason for that is that we’re erecting barriers to entry rather than removing them.

Minnesota 170
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Association Brain Food Weekly: 6.18.21

Reid All About it

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?.

LMS 369
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Where are the YPs?

Spark Consulting

“How can I recruit young professional members if there are no young professionals entering our industry?” Associations Now recently profiled an initiative by the Plumbing-Heating-Cooling Contractors Association focused on exactly this: recruiting young people into the industry. Which puts pressure on associations to hang on to retiring members longer and recruit young members earlier than we historically have. We own non-college certification and credentialing.

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Association Brain Food Weekly: 11.20.20

Reid All About it

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Dallas 370
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Hey, Young Professionals – 3 Big Reasons You Should Join

GrowthZone

Certifications & Designations. Whether required or optional, association-provided certifications and designations offer ongoing opportunities for professional development and a diversified skill set. Increased pressure to recruit younger members? “What’s in it for me?”. At a time when a professional’s experience and qualifications are available at the touch of a button, keeping your LinkedIn profile (and resume) fresh is important.

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Why attracting younger members is crucial for association success

Nimble AMS

Recruiting younger members by providing desirable benefits is vital for organizational success and longevity.?When Be prepared to offer industry-specific certifications at your organization so early careerists can market themselves to potential employers.

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2 Ways for Associations to Appeal to Young Professionals

GrowthZone

The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Whether optional or required, association-provided certifications and designations offer ongoing opportunities for a diversified skill set and professional development. Tweet. This article covers two aspects of membership certain to appeal to this generation.

Minnesota 121
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Association Brain Food Weekly: 11.13.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Professionals in Certification Networking Event. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Milwaukee 370
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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you. If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities.

Tips 201
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Association Brain Food Weekly: 6.11.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. domains, domain name system (DNS) and digital certificates)—in enabling the day-to-day successful operation of their business. Ready to Recruit & Retain Diverse Talent?

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See the ROI of a Powerful Association Management Software

GrowthZone

Continuing Education that will help you grow with the explosion of online education offerings, member interest in certification, accreditation, credit tracking, and LMS Integration. When members are engaged, they renew and recruit.

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Association Brain Food Weekly: 3.5.21

Reid All About it

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board.

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Association Brain Food Weekly: 2.26.21

Reid All About it

They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent).

Education 150
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Association Brain Food Weekly: 1.29.21

Reid All About it

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Social Learning: Integrating Courses with Community

Blue Sky eLearn

make X number of posts / replies) could even be a criterion for course completion and certificate awarding. . Sure, if people need to obtain continuing education credits each year or specific certifications to move to the next level in their career, they’ll take your courses.

Course 173
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Association Brain Food Weekly: 3.12.21

Reid All About it

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Sheri Sesay-Tuffour, PhD, CAE, CEO, Pediatric Nursing Certification Board.

Nashville 370
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Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts. The next time you revisit your member recruitment strategy, consider these top four tips for maximizing member engagement as a long-term investment: Establish online member communities.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. You have a solid base for recruiting and training chapter volunteers that has worked well in the past.

LMS 361
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Association Brain Food Weekly: 9.18.20

Reid All About it

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Montana 372
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8 Ways to Keep Up with Members During the Great Reshuffle

Membersuite

6: Recruitment Lead Generation. If your membership or sales staff actively recruits members by looking for prospects in the news, have them look for relevant changes too, for example, job departures, promotions, hires, resignations, and mergers and acquisitions. #7:

Directory 140
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Association Brain Food Weekly: 4.23.21

Reid All About it

Is it a certificate program or a certification? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The weekly list of free educational events and resources for the association community…. Member communications.

Charlotte 370
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Minding mental illness: Solving community conflict that involves psychological disorders

Ungrated

The man recruited other residents and organized a confrontation at Joe’s house. Hicks is an attorney with the firm’s Houston office and serves on the Community Association Managers International Certification Board of Commissioners. . By Leah K. Burton, Esq., and Noelle G. Hicks, Esq.

Houston 76
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4 reasons association executive directors love Nimble AMS

Nimble AMS

As people become increasingly tech savvy, the association technology you have in place will affect your ability to recruit talented employees.?. As an executive director, you need technology that will help your entire organization succeed. .

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Manufacturers Group Expands Effort to Fill Industry Jobs

Associations Now

Though the site is a job bank and guide to credentialing and certification programs, it uses a persona-based structure to guide visitors to jobs, featuring categories such as “explore new frontiers,” “engineer and design the future,” and more.

Industry 104