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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Online education’s role in membership marketing. Gain or maintain professional certification (12 percent).

Survey 150
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Association Brain Food Weekly: 5.21.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369
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Association Brain Food Weekly: 10.7.16

Reid All About it

Presenter: Gayle Rosnick, CMP and CMP-HC Certification Director, Convention Industry Council. Get a close look at how to use content marketing to support your eLearning programs and what tools are best for promoting participation, engagement and unified learning. – Election & Holiday Email Marketing Extravaganza.

Mooc 205
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Building Buy-In for an Online Community at Your Association

Higher Logic

Looking to personalize and target your email communications strategy to different member segments? The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Growing Non-Dues Revenue.

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Association Brain Food Weekly: 7.16.21

Reid All About it

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing.

Revenue 195
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Association Brain Food Weekly: 5.14.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Marketing Channels for the Largest Generation in the Workforce: The Millennials.

St. Louis 341
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Association Brain Food: 5.20.22

Reid All About it

MemberSuite recounts the value of certifications and certificate programs to the individual and their employer. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Promoting credential value. You are not who you were.