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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256
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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. What is a Membership Drive?

How To 130
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Association Brain Food: 5.12.23

Reid All About it

Host: Certification Network Group Speakers: Katie Hall, Founder and CEO of Claira Jasmine Rockett, Deputy Director of the Inteleos Point-of-Care Ultrasound Certification Academy Bill West, MBA, ICE-CCP, EVP, Global Skills X-Change, and Chief Credential Services Officer, Cornerstone Strategies David Wilcox, M.S., No plan, no progress.

Chicago 200
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Association Brain Food Weekly: 4.30.21

Reid All About it

I think one had an AMS, CMS, and LMS project on the horizon. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: Marketing General Inc. Quick hits.

Education 354
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Association Brain Food Weekly: 10.5.18

Reid All About it

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines.

DC 170
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Association Brain Food Weekly: 7.16.21

Reid All About it

Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register. Host: Propel. Presenters: Elizabeth Weaver Engel, M.A.,

Revenue 195
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Association Brain Food: 5.20.22

Reid All About it

MemberSuite recounts the value of certifications and certificate programs to the individual and their employer. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Much is uncertain, but current projections can help.