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Association Brain Food Weekly: 12.13.19

Reid All About it

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. When you recruit members, you’re inviting them to your organization’s “party.”

Raleigh 259
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies.

Revenue 53
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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. Gated content.

Content 126