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Association Brain Food: 4.5.24

Reid All About it

One is the difficulty of proving the value of membership to members and prospects. Another is persuading members to make time for association engagement. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today.

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Association Brain Food Weekly: 3.5.21

Reid All About it

Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. Engagement boxes. Maybe you received an engagement box from a virtual event you attended. Learn from one of the best.

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Association Brain Food Weekly: 5.15.20

Reid All About it

Marketing virtual/online education. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Chapter sponsorships.

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Association Brain Food Weekly: 3.12.21

Reid All About it

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. New member onboarding. Innovation method.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Young members also have to think about registration fees and travel expenses for events. Recruitment strategy: help millennials get jobs. Online career center. The state of millennial membership.

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Association Brain Food: 6.24.22

Reid All About it

WBT Systems suggests associations revamp their leadership training programs to serve two purposes: teaching the skills members need for volunteer leadership and for leading or collaborating on a remote team at work. Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns.

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