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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Let’s look at the research: a search engine, such as Google, Yahoo or Bing, is the first step in the majority ( 68% ) of online experiences, so it shouldn’t be a surprise that organic search accounts for more than half ( 53.3% ) of all website traffic. Off-page SEO resources help build validity for the brand’s digital presence.

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TESOL Association Expands Reach in China

Associations Now

Working with 21st Century English Education Media, TESOL International Association—which serves professionals teaching English to non-English speakers—aims to bring more events and resources to the English teachers and learners in China. “We We really want to be able to share the resources that we provide,” Segota said.

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With New Education Program, Group Looks to Serve All Member Segments

Associations Now

“The Sport Tourism Learning Institute more completely represents our thinking for the new paradigm that positions the leading trade association, NASC, as the premiere education provider for the sport tourism industry in the United States,” NASC President and CEO Al Kidd said in a press release. “We

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Quiet Your Mind: Implementing Meditation in the Workplace

Associations Now

The Chartered Financial Analyst Institute recently introduced a unique member resource: a meditation guide, intended to encourage members to understand and learn its benefits. Hire an HR professional with a mindfulness certificate or training. Executives] don’t have a vision of how they sound.

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Restaurant Association Acquires Hospitality Credentialing Body

Associations Now

The National Restaurant Association (NRA) has recently acquired the American Hotel & Lodging Association Educational Institute (AHLAEI), a certification body for the hospitality industry, through a partnership with its parent organization.

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6 Ways To Engage Association Members

CMA Solutions

Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. During the pandemic, meeting planners and event organizers came to us for our service and expertise—not a bottomless pool of equipment and skilled labor. They had more problems, and we had more solutions.

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Association Brain Food Weekly: 6.1.18

Reid All About it

The weekly list of free educational events and resources for the association community… Forget robots, keep your eye on old people —they’ll help companies thrive, says Tyler Cowen. don’t use press releases to find new story ideas. ( If your organization has a free webinar or event coming up, please send me the link.