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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

Then, make the sale—move your prospect from thinking “I should take a class” to “I am registered for a class.”. You don’t often hear about expeditionary marketing but in times of change, this bold approach could take your online educational programs—and non-dues revenue—to new heights. Expeditionary Marketing.

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2018 eLearning Predictions: Updated Hype Curve

Forj

From a five-mile-high perspective, however, lower prices for education shouldn’t bother us (if you’re currently looking at shrinking CE revenues in your annual report, just try to bear with me for a second). It’s a great attractor for learning experiences at conferences and multi-day live courses. All the MOOCs out there.

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The Many Benefits of Selling Online Education to Corporate Members

WBT Systems

Everyone sees the revenue potential in providing online education to corporate customers. Even MOOCs have caught on. But not if these employees have attended one of your courses thanks to their company purchasing online education in bulk from your association. Revenue growth.

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Challenges and Opportunities for Association Education Programs

WBT Systems

By providing education and certification programs for employers who do not have the resources to invest in such programs to engage their employees, associations can also generate a new source of non-dues revenue from providing continuing education as a valuable service to corporate organizations.

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Association Brain Food Weekly: 10.7.16

Reid All About it

Class Central has reviewed and compiled a list of The Best Intro to Programming Courses for Data Science. This list is part of their Data Science Career Guide , a six-part series recommending the best online courses and MOOCs for people entering the data science industry.

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Will MOOC’s Impact Association Educational Offerings?

SCD Group

As I read a news story about 300,000 people enrolling in an environmental course, I wonder how exposure to massive open online courses will impact educational offerings of associations and professional societies. Here’s the news item: Ohio State Offers Public Online Environmental Science Course Nearly 300,000 students -- from the U.S.,

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How to Get Your Association to Support Staff’s Professional Development

WBT Systems

The bottom line: how will it increase revenue growth or cost savings? Once you know what you want to study, explore all formats, both in-person classes, workshops, conferences, and presentations, and online courses, conferences, summits, and webinars. Expand program capabilities and increase revenue. Take on new projects.

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