SCD Group

JANUARY 29, 2013

Reading it reminded me of the 3-part “Tell’em broadcast axiom” I learned in my initial broadcast journalism class at Ohio State: Tell’em What You’re Gonna Tell’em. along with my commentary from j-school and 35-years in association communications and marketing: 1. Marketing axiom: Sell the sizzle not the steak !

Ohio 40

Ohio Class Communications Marketing 40

AssociationChat

JUNE 28, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Deflation or inflation? Rising rates?

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Deflation or inflation? Rising rates?

United States 52

United States New York Conference Seattle 52