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Expand Your Product Line: Clone Your Classic Conference into Punchy Regionals

Association Success

For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. The curriculum and content of the regional breakout classes can feed off the national event or differ to match the audience.

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Advocacy and Governance 2.0

Association Adviser

The late Shane Yates, visionary head of the Ohio Society of Association Executives who passed away in February 2016, told us in a 2015 interview that the board’s role is to give direction by granting authority and that management’s role is to execute direction, which it does by exercising that authority subject to those limits. . #10

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Associations & Neuromarketing: Are You Sending the Right Messages

SCD Group

Reading it reminded me of the 3-part “Tell’em broadcast axiom” I learned in my initial broadcast journalism class at Ohio State: Tell’em What You’re Gonna Tell’em. along with my commentary from j-school and 35-years in association communications and marketing: 1. Marketing axiom: Sell the sizzle not the steak !

Ohio 40
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How Associations Can Lead on Education

Associations Now

Problem is, they say, associations don’t promote their capabilities on this front, which leaves the rising for-profit education industry—or corporations in general—in a position to snap up a market that associations should own. ”I I think associations are the best secret going.”. “We So what’s standing in the way?

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Leverage Technology; Don’t Be a Slave to IT

Association Adviser

Technology’s making me realize how small the world really is,” said Shane Yates, executive director of the Ohio Society of Association Executives (OSAE). The Society of Cable Telecommunications Engineers uses a trivia game to help members choose which continuing education classes to take. Work/Life Balance.

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Deflation or inflation? Rising rates?

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Deflation or inflation? Rising rates?