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Why I like the Market Research Society’s (MRS) successful membership change project

Optimist Consulting

It appears that the catalyst for change was a report that the MRS commissioned PWC to carry out in 2012 called ‘ The Business of Evidence’. This report highlighted how the research and data world had evolved beyond the Society’s existing categories and definitions that had traditionally been used. Talking to members.

Project 100
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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

With an integrated solution, you can pull all of your data together to create in-depth and meaningful reports. One of the key ways to recruit members is to meaningfully communicate with high-quality prospects. Association member committees made up of some of your most active members.

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3 Steps to Get Association Boards to Challenge S.O.W.S. & Sacred Cows

SCD Group

Do members complain about getting printed materials but key board members fight to keep printing “because the members I know don’t like to read information online?”. Does a board member or a board committee continue to “fight” for one program or service while other board members (or staff) think it has outlived its usefulness?

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Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. Here’s a new membership metric for your association to track: retention rates.