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Why I like the Market Research Society’s (MRS) successful membership change project

Optimist Consulting

So it was interesting to read about The Market Research Society’s recent changes to their membership criteria and grading structure, which were voted through by members at the start of March. Talking to members. The starting point.

Project 100
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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

Encourage users to add photos so that your members can get familiar with one another even if they can only do it virtually. Members should be able to self-edit their profiles to avoid inaccuracies. Email marketing and communication. In order to actively engage your members, you’re going to need a way to talk to them.

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3 Steps to Get Association Boards to Challenge S.O.W.S. & Sacred Cows

SCD Group

Do members complain about getting printed materials but key board members fight to keep printing “because the members I know don’t like to read information online?”. Does a board member or a board committee continue to “fight” for one program or service while other board members (or staff) think it has outlived its usefulness?

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Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. Here’s a new membership metric for your association to track: retention rates.