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Why your association should understand the differences between AMS and CRM software

Nimble AMS

An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. If your organization wants to improve staff processes, enhance the member experience, and boost your ROI, choosing an AMS will give you a competitive edge.

Software 137
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Building Buy-In for an Online Community at Your Association

Higher Logic

An online community opens a window into your members’ interests, wants, needs, and pain points. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Looking to personalize and target your email communications strategy to different member segments?

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. An expired offer is cousin to inaccurate data, and you should double check to make sure you’re timing your communications accurately to match up with any promos. And what’s more , they’ve grown to expect it.

Marketing 149
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Discover The Best Membership Apps To Transform Interaction

Disciple Media

Community engagement tools: Enhance member participation and engagement. Mobile app: Look for a platform that offers a white label mobile app to enhance your member experience. No white labelled app – so your members will be downloading and logging on to Growth Zone’s app rather than directly into your own.

Tools 36
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6 Tips to Improve Your Association’s Management with Data

Fonteva

Offer events that interest your members. Communicate more effectively with members. Discover opportunities to recruit new members. If your association’s event management software is integrated with your CRM , it will be easy to see which of your offerings members have gravitated toward the most. She earned a B.S.

Tips 52
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Zero-Party Data: A VIP Pass for Personalized Association Marketing

Association Briefings

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. They expect it.

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3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. Campaign #1: Onboarding New Association Members.