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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Use the same communication tools.

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3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. Personalized member communication. But how to do it successfully?

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Why your association should understand the differences between AMS and CRM software

Nimble AMS

Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns. Automate email communications to members based on their actions, like registering for an event or paying dues. Increase efficiency. Get the best of both worlds with Nimble AMS, built on Salesforce!

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What is a marketing plan & five steps to write one

Freestone

KPIs are individual metrics that measure the various elements of a marketing campaign. They help you establish short-term goals within your mission and communicate your progress to business leaders. Decide what you are trying to communicate to your customers and what action you would like them to take.

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Building Buy-In for an Online Community at Your Association

Higher Logic

An online community opens a window into your members’ interests, wants, needs, and pain points. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Looking to personalize and target your email communications strategy to different member segments?

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Cool app! Now what?

Aaron Wolowiec

The five steps: email marketing; website; publications; social media; and venue signage. Email marketing. Email is an effective way to reach a large group of people, and with email, you can provide event participants with directions about how to use the app. Publications. Venue signage.