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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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What is a marketing plan & five steps to write one

Freestone

KPIs are individual metrics that measure the various elements of a marketing campaign. They help you establish short-term goals within your mission and communicate your progress to business leaders. Decide what you are trying to communicate to your customers and what action you would like them to take.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market!

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Learn How To Build A Successful Membership Website

Disciple Media

Whether you are a coach, creator or business, starting a membership site can transform how you engage with your audience and create a recurring revenue stream. The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning.

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My top 10 insights from MemberWise’s Digital Excellence 2017 report

Optimist Consulting

2017 remains all about member engagement, operational efficiency and revenue growth. I believe there’s an opportunity here to communicate better the benefits and value of membership, and to involve (and engage) members by asking them what they want from their organisation. You can download the report for free.

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6 Tips to Improve Your Association’s Management with Data

Fonteva

They may even see more consistent non-dues revenue streams! Communicate more effectively with members. Communicate more effectively with members. Data can improve your member communication strategies in a variety of ways. This is the first email marketing design trend on this list.

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