Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. What it does, it does…fine.
Membersuite
FEBRUARY 17, 2022
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
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Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Membersuite
OCTOBER 21, 2022
Imagine what you’ll learn if you can analyze transactions and engagement by aggregate or by segments, such as membership type, membership tenure, job function, staff size, revenue, gender, age, career stage, or other data sets you collect. Drive Revenue and Provide a Major Competitive Advantage.
Higher Logic
JUNE 26, 2020
Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. Download the Ultimate Guide to Marketing Automation to see how this could work for your association.
EventMobi: Association Events
OCTOBER 19, 2023
Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! appeared first on EventMobi.
Freestone
FEBRUARY 21, 2024
Examples could be to download learning content, register for a new course, or submit information. Throughout your marketing strategy, you might be striving to attract industry professionals to enroll in a membership by leveraging your continuing education program. Strategically think about the timing for all types of communications.
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