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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! How Do I Create a Membership Drive?

How To 130
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5 Benefits of an AMS with a Built-In Data Warehouse

Membersuite

Imagine what you’ll learn if you can analyze transactions and engagement by aggregate or by segments, such as membership type, membership tenure, job function, staff size, revenue, gender, age, career stage, or other data sets you collect. Drive Revenue and Provide a Major Competitive Advantage.

Analysis 142
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6 Tips to Improve Your Association’s Management with Data

Fonteva

When associations thrive, they see boosts in member recruitment and improved retention rates. They may even see more consistent non-dues revenue streams! Discover opportunities to recruit new members. This is the first email marketing design trend on this list. Discover opportunities to recruit new members.

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Association Brain Food: 6.10.22

Reid All About it

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Host: Professionals for Association Revenue. Staffing issues.

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3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.

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Association Brain Food: 5.20.22

Reid All About it

With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.