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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your membersengagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. What it does, it does…fine.

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Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. So here’s the secret.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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My top 10 insights from MemberWise’s Digital Excellence 2017 report

Optimist Consulting

2017 remains all about member engagement, operational efficiency and revenue growth. In particular, organisations feel that increasing member engagement, their number one priority, remains key to improving levels of member satisfaction, increasing advocacy and retaining members.

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5 future trends – from the MemberWise ‘Harnessing the Web’ report

Optimist Consulting

It was a really informative read; I encourage you to download a copy. Mobile web will deliver member engagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%. In the 2013 report only 19.5% in the 2014 report.

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6 Tips to Improve Your Association’s Management with Data

Fonteva

This holds true whether it’s your member engagement efforts or your internal operations. Offer events that interest your members. Communicate more effectively with members. Discover opportunities to recruit new members. Communicate more effectively with members. in Marketing and an M.B.A

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6 Ways To Engage Association Members

CMA Solutions

Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. Communicating and promoting your association’s recent innovation would help jog their memories.) At CMA, we specialize in association management, membership outreach and member engagement.