Higher Logic
FEBRUARY 4, 2020
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
Smooth The Path
MARCH 14, 2019
When they say, “I’ve never heard of that before, but tell me more, that sounds interesting,” you probably have a marketing problem. When the value is excellent, and the marketing communicates the value to members, but metrics still are not rocketing off the page there still could be a final problem to debug.
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Smooth The Path
JUNE 24, 2021
When you communicate to members, conform to the expected time norms unless it is far more engaging than to. Related: How to write sunny and funny emails to your members. How much email is too much email for members? The post Duration and Communication-Type appeared first on Smooth The Path.
Higher Logic
JANUARY 31, 2019
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. Kim Lear, Keynote Speaker, #HLSF18.
Nimble AMS
MARCH 30, 2023
An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. If your organization wants to improve staff processes, enhance the member experience, and boost your ROI, choosing an AMS will give you a competitive edge.
Nimble AMS
OCTOBER 18, 2021
To deliver a great member experience, you must keep mistakes to a minimum. . Not personalizing member communications. . Sending generic member emails does nothing to show members you understand and care about their needs. But sending targeted, personalized communications does.
Reid All About it
APRIL 12, 2024
Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Staff meetings. We will share best practices and help each other with financial information.
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