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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

(ZipDo) 90% of B2B decision-makers believe conversational marketing can improve customer experience. Drift Research Report) 79% of consumers prefer live chat for quick communication. Drift Research Report) Pamper Members Last week, I described the steps involved in adding a chatbot/s to your platforms.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info/register. 1 CAE credit.

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Your Brand is Your Association’s Lifeblood

Association Adviser

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. Is it your event experience reaching key decision makers in your industry?

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Association Brain Food Weekly: 11.4.16

Reid All About it

There are plenty of “the sky is falling” naysayers talking about the association industry, but for some future-focused folks hope springs eternal. Host: Smart Meetings and Top Golf Las Vegas. Learn how to achieve digital maturity to improve organizational value and enhance member experience and satisfaction.

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