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Association Brain Food: 1.19.24

Reid All About it

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256
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Association Brain Food: 8.25.23

Reid All About it

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Get yourself a bag of dough from the market. Please take three to five minutes of your time to help with this research. Membership trends.

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Association Brain Food: 1.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. 1 CAE credit. More info/register. More info/register.

Survey 256
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Ryan Davis, CEO of CINC Systems, on Accepting the Unknown

AvidXchange: Association Management

“The Power of Change” features interviews between Praeger and industry leaders who embrace change and use it to their professional advantage. Ryan is a longtime tech executive with experience that ranges from major metro news outlets to consulting firms to digital marketing and advertising powerhouses. 03:55 RYAN DAVIS Yeah.

System 130
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Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

By and large, the WAV group articles are about important industry stuff—trends, technology, economy. Articles are short, and bigger issues are addressed in helpful ‘white papers’ (which, by the way, are an effective communication tool for your members—if you don’t know about them, go to Wikipedia or click here ).