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JULY 23, 2021

They suggest tactics for establishing boundaries, such as shut-down rituals, and protocol for meetings and communications. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Clinical Assistant Professor at the University of Louisville. 1 CAE credit.

Video 195

Video Technology Content Strategy 195

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JULY 16, 2021

Moving forward means being innovative in your event design to deliver quality experiences that meet the needs of your delegates—whether they’re online, hybrid/blended or in-person—and adapt to last-minute changes. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. – Community Case Studies.

Revenue 195

Revenue Video Strategy Industry 195

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MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

Technology 370

Technology St. Louis Strategy Products 370

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APRIL 30, 2021

Learn about the transition from individual contributor to supervisor, essential communication skills, and leader behaviors that positively impact team performance. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. 1 CMP credit.

Education 354

Education Technology Strategy Revenue 354

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OCTOBER 21, 2016

If you’re looking for a way to contribute to the association community, I’ve got one for you. Mon 10/24 – Design Thinking for Innovation (Coursera). Presenter: Ray van Hilst, Director of Client Results, Yoko Co Interactive Marketing. Developing and Implementing Marketing Personas. Host: Marketing General Inc.

Survey 150

Survey Louisville DC Maryland 150

Association 141+

SEPTEMBER 20, 2011

Innovation Right Before Your Eyes. I think innovation is often a very similar situation. Rarely does innovation mean creating something brand new that has never been done before. They had reduced student membership so it was free, and communicated this change to the chapter advisors. Innovation Right Before Your Eyes.

Innovation 40

Innovation Louisville Social Media Course 40

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AUGUST 20, 2021

Association communication trends. Associations are communicating more frequently than ever before but still struggle to articulate their member value proposition and customize communications for different cohorts. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Volunteer SMEs and product development.

Revenue 195

Revenue Content Resources Strategy 195