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Association Brain Food Weekly: 1.22.21

Reid All About it

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. 8: Innovate. Communicate. Virtual volunteer fatigue. Host: Remo.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. 1 CAE credit.

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Association Brain Food Weekly: 5.15.20

Reid All About it

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. We want to educate, inspire and innovate together.

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Return on learning (ROL): More than a boring statistic

Aaron Wolowiec

Next week I have the pleasure of participating in the Michigan Society of Association Executives’ annual convention, colloquially known as OrgPro. This will allow participants the opportunity to experiment with ROL and begin to uncover innovative ways to calculate and market ROL for their own events.

Indiana 100
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Association Brain Food: 5.20.22

Reid All About it

Presenters: Joe Schwinger, Co-founder and Chief Product/Innovation Officer, MeetingPlay + Aventri. We reimagined communication. Donna Oser, CAE, CEO of Michigan Society of Association Executives. 1 CMP credit. More info/register. Host: EventMB. Caryn Mambro, Chief Creative Officer, Opus Agency. Tue 5/24 from 12:10 to 3:00 p.m.

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Mission possible: Finding and keeping volunteers

Aaron Wolowiec

And by the end of the year, you find it harder and harder to recruit – and keep – volunteers. Thanks to Twitter and Facebook, these generations – which in 2011 surpassed Baby Boomers for volunteerism – value virtual networks and don’t often communicate face to face. But slowly, throughout the year, people stop coming. Sound familiar?

Michigan 100