Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Host: American Marketing Association. Horacio Gavilan, Executive Director, Hispanic Marketing Council.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Guest: Gwyn Donohue, CAE, Vice President Communications and Membership, Pet Advocacy Network Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC Mon 5/8 at 12 p.m. CMP credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

OCTOBER 13, 2017

One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. explains the basics of AI (and its many cousins) and shows how AI can be used to help members develop an association habit. Exciting times!

DC 150

DC Washington Content Tools 150

Smooth The Path

AUGUST 30, 2016

For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. Likely you have gotten a lot of what -type insights.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Smooth The Path

APRIL 24, 2018

Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Associations can no longer make it by marketing benefits.The only way to get their attention and to keep them engaged is by marketing and then delivering solutions and experiences.

Member Engagement 95

Member Engagement Marketing Member Insights Member Research 95

Reid All About it

FEBRUARY 11, 2022

The weekly list of free educational events and resources for the association community…. Marketing, membership and communications awards. Member experience. Amanda Kaiser says member experience must be the new blueprint for engagement. What has Changed about the Member Experience?

Content 39

Content Strategy Technology Analysis 39

Reid All About it

JANUARY 13, 2023

The weekly list of free educational events and resources for the association community…. It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. They explain how these factors affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Want to indulge?

Revenue 39

Revenue Education Strategy Leadership 39