Association Success

MAY 28, 2019

Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did. On behalf of our mission statement and members, we went through a two-year rebrand. We have been “flipping the script” on this perspective for a long time!

Survey 113

Survey Social Media Marketing Member Research 113

Guilt by Association

AUGUST 17, 2010

We’ve seen several distinct stages in the association sector’s journey into and through the world of social media. These days, we’ve seeing another branch of the conversation emerge and begin to dominate: How does everything fit together in a single, cohesive marketing communications ecosystem? Know thy communities.

Communications 40

Communications Strategy Marketing Chicago 40

Association 20/20

JANUARY 11, 2015

The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. Yet most associations are ignoring it’s powerful importance and long-term potential.

Video 40

Video Communications Content Cost 40

Association 20/20

JANUARY 11, 2015

The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. Yet most associations are ignoring it’s powerful importance and long-term potential.

Video 40

Video Communications Content Cost 40

Association 20/20

JULY 28, 2014

The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. Yet most associations are ignoring it’s powerful importance and long-term potential.

Video 40

Video Communications Content Cost 40

Associations Now

JANUARY 22, 2016

So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. Also, be sure to communicate to them on multiple channels. “Attendance isn’t as projected.” What other options do you have to promote attendance?

Boston 40

Boston Project Social Media Communications 40