Potomac Core

MARCH 3, 2020

Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Communicate Industry and Profession ROI. Foster and communicate solutions. Regularly and transparently communicate Industry solutions and growth opportunities.

DC 232

DC Arlington Virginia America 232

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

OCTOBER 21, 2016

Host: Coursera/University of Virginia. Forward-thinking associations see the value in moving towards a more personalized one-to-one communication style, but can be overwhelmed at the start because the steps look too steep. Where Perception Meets Reality: The State of Association Communications and Recommendations to Improve.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Leveraging Data for Engagement, Value and Growth.

DC 150

DC Washington Tools Education 150