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Send the Right Message About Membership ROI

Associations Now

I like one in particular, not only for its content but also because of its promotional strategy. It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.”

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Send the Right Message About Membership ROI

Associations Now

I like one in particular, not only for its content but also because of its promotional strategy. It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.”

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

You will need partners, team members and tools, which will help you glean insight from your competitors in the marketplace. In addition, you should not launch any marketing campaign without strategy , which will include some level of market research. But let your sales team manage that one. And 2) What makes you special?/Why

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Teach Your Members and Staff Leadership by Showing Them the World

Associations Now

I traveled with a small nongovernmental organization, 108 Lives , a project of the Three Jewels Outreach Center in New York City. The nonprofit, which emphasizes giving unconditionally and connecting global communities, was focused on bringing relief to those affected by the earthquake that hit Nepal last April.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?

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Membership Wakeup Call for Associations

Association Adviser

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. According to Naylor CEO Alex DeBarr, there is a new generation of middle and upper management in every market that takes their information and guidance from multiple sources. It’s cautious optimism at best. Here’s why.

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Association Brain Food Weekly: 5.12.17

Reid All About it

The new CIO is more than a technology manager. They have an adeptness for business strategy and more. Find out how the Handbell Missions of America changed their programs and benefits to meet the needs of their members, how they use communication and membership tools to encourage renewals, and what membership trends are on our minds.

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