Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Associations Now

DECEMBER 18, 2014

2014 was rife with incredible conferences that inspired attendees to think, collaborate, and act. In today’s Conference Circuit, we highlight some of the year’s standouts. Becoming Social. The conference was held in Minneapolis, one of the healthiest and fittest cities in the country.

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Associations Now

JULY 31, 2015

Attending a large conference requires some preparation—whether packing, list-making, or picking out sessions to attend and people to meet. It’s hard for me to believe that in a week I’ll be headed to Detroit for ASAE’s 2015 Annual Meeting & Exposition. Over on her blog, marketer Kristy Bolsinger offers up six tips to prepare.

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Associations Now

MAY 4, 2017

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

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Associations Now

AUGUST 18, 2015

I’ve attended and covered enough ASAE conferences at this point—whether Annual Meetings or smaller shindigs like Great Ideas or the Marketing, Membership & Communications Conference —that I feel like I have a good lay of the land. But what about the real-life human interaction that happens on our phones and laptops?

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