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Motor City, ASAE 2015 and a Remarkable Year at YM

YourMembership

I am excited about making my way to Detroit, except for the 4:00 AM wakeup call to make my flight – reminds me too much of my days as a kid delivering newspapers. If you’re in Detroit for ASAE please take a minute and stop by the YM booth (#539) for a visit. A lot has happened at YM since we were in Nashville last year for ASAE.

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New report: Association marketing has a ways to go

Aaron Wolowiec

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. Hosted by the Greektown Casino-Hotel in Detroit, the theme is “What’s Working?” Despite bad press, Detroit offers countless examples of what’s working. Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business.

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Insects for Dinner? New Trade Group Hopes to Make the Case

Associations Now

The group, launched at an event in Detroit, highlights the fact that some startups see the Motor City as ripe for edible-bug manufacturing. This weekend, the North American Edible Insects Coalition (NAEIC) is holding its first-ever meeting as part of the Eating Insects Detroit conference, taking place at Wayne State University.

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ASAE Annual Exhibitors Miss Another Opportunity

Reid All About it

So why are you telling someone who didn’t come to your booth: “Thanks so much for stopping by our booth at ASAE in Detroit. One was titled, “How Associations Can Grow Membership and Generate More Revenue,” and linked to a blog post about one of their key take-aways from the conference. We enjoyed visiting with you.”. I’m on your side.

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Prep Work: Getting Ready for a Conference

Associations Now

Attending a large conference requires some preparation—whether packing, list-making, or picking out sessions to attend and people to meet. It’s hard for me to believe that in a week I’ll be headed to Detroit for ASAE’s 2015 Annual Meeting & Exposition. Over on her blog, marketer Kristy Bolsinger offers up six tips to prepare.

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Conference Circuit: 2014?s Events in Review

Associations Now

2014 was rife with incredible conferences that inspired attendees to think, collaborate, and act. In today’s Conference Circuit, we highlight some of the year’s standouts. Social media is now a given at conferences, with attendees using dedicated social media platforms to tweet, pin, and record event highlights.

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