Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Associations Now

MAY 4, 2017

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

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Associations Now

AUGUST 7, 2018

For decades, RIA focused mainly on the auto industry in Detroit. But more recently, Doyle says, companies in other sectors and cities have come on board, diversifying the association’s member community. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics.

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Associations Now

SEPTEMBER 14, 2015

One issue, for instance, involves what she calls implicit communication—the ways we call, email, or simply talk to one another that we tend to take for granted. That point was echoed recently during a discussion about partnerships that ASAE’s International Section Council took part in at the Annual Meeting & Exposition in Detroit.

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Associations Now

AUGUST 18, 2015

I’ve attended and covered enough ASAE conferences at this point—whether Annual Meetings or smaller shindigs like Great Ideas or the Marketing, Membership & Communications Conference —that I feel like I have a good lay of the land. Certainly, we want them to be members as well, right?

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Associations Now

MARCH 2, 2016

Just a few more examples to add to the two above: The Society for Neuroscience “ grants about 70 awards each year , worth more than $100,000 total, assisting students, postdoctoral fellows, international delegates, and even science-journalism­ students” to attend its conferences. Funding for those awards comes from SfN donors.

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