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Can Encouraging Bleisure Travel Boost Millennial Conference Attendance?

Associations Now

Millennials might be most susceptible to the mixing of business and pleasure travel. Here’s what to tout to get them to your next conference. As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. Here’s some advice.

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5 Tactics To Create An Experiential Event

Associations Now

Experiential events leave your attendees energized, ready to take action and looking forward to next year’s conference. Seventy-eight percent of millennials would rather spend their money on a desirable experience or event rather than buying something they want, according to an Eventbrite survey conducted by Harris. Transformative.