WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

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Blue Sky eLearn

NOVEMBER 26, 2018

Millennial Characteristics. Unlike previous generations, millennials do not care as much about status. Rather, millennials care more about recognition. Status takes time and effort while recognition can be instant – and we all know millennials love instant gratification. What does this mean?

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Blue Sky eLearn

NOVEMBER 26, 2018

Millennial Characteristics. Unlike previous generations, millennials do not care as much about status. Rather, millennials care more about recognition. Status takes time and effort while recognition can be instant – and we all know millennials love instant gratification. What does this mean?

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Associations Now

MARCH 20, 2017

Through a social media-based video contest targeted at millennials, the Institute of Management Accountants (IMA) introduced thousands of individuals to the organization and its credential—and picked up some tips for engaging students and young professionals. When the submission deadline passed, IMA had received 33 submissions.

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Associations Now

JANUARY 9, 2020

With more of your attendees going meatless and looking for meetings to have a smaller environmental footprint, should your conference menu be plant-based too? For example, a North American market research study published late last year found that 35 percent of millennial guests are looking for more vegetarian options on menus.

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Velvet Chainsaw

MARCH 27, 2014

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. You need to adapt your conference or die! You’re listening to your target market and your target market cares.

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Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. How Digital Marketers Should Prepare for 3rd-Party Cookie Deprecation The deprecation of 3rd-party cookies on Chrome is a massive change for digital marketers.

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Associations Now

JANUARY 3, 2020

The International Casual Furnishings Association highlights young members’ voices at an annual educational conference. Millennial and Gen Z content leaders present on emerging issues to a multigenerational audience. The post Membership Hack: A Conference Led by Young Members appeared first on Associations Now. How to hack it?

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Velvet Chainsaw

SEPTEMBER 20, 2017

Too often when we think about conference growth or sustainability, we assume it means attracting next gen customers. We pinpoint a specific generation, usually Millennials. Then we discuss how to plan, program and market to that specific age group. And we have experienced them first hand in the conferences we plan and attend.

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Nimble AMS

MAY 13, 2022

Soon Gen Z and Millennials will dominate most of the job force, impacting the future of work as we know it. Be prepared to offer industry-specific certifications at your organization so early careerists can market themselves to potential employers. According to Gallup , millennials seek managers who take on a mentoring role.

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Blue Sky eLearn

NOVEMBER 7, 2018

For years we’ve been talking about Millennials. How to market to them. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. How does Generation Z differ from Millennials? While Millennials were pioneers, Generation Z was born into the Digital Age.

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Reid All About it

MAY 21, 2021

Niche conferences. They make an argument for adding smaller, niche virtual conferences to your event lineup. Conference design. He suggests five changes to conference design that are long overdue. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

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Associations Now

JULY 14, 2017

On monthly conference calls and in other conversations I have with members of that group, there’s a topic that comes up fairly frequently: why they deserve a seat at the table. The city’s convention and visitors bureau created the committee a few months ago as a way to give its millennial managers more responsibility.

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Associations Now

APRIL 16, 2024

There are a lot more millennials and Gen Z going to conferences now,” she said. But millennials and gen Zs are very digital generations—they might think it’s odd that there wasn’t a hybrid meeting option.” But she notes that the optimism also reflects the fact that younger generations are showing more interest in meetings.

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Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual events. to 3:30 p.m.

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Associations Now

MAY 20, 2014

Starting Early Although millennials remain something of a challenge for the meat industry, it is not a new challenge; agricultural marketers have been working on it since members of generation Y were in grade school. “There are over 80 million folks that are considered millennials. Could it work?

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Guests: Joy Duling.

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Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. As one research respondent shared, “Paid digital advertising is no longer optional.”

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Associations Now

MARCH 21, 2019

Is it time for associations to consider something similar for their conferences? The program is targeted to the millennial demographic and unconventional audiences. We recognize we need to find ways to connect with younger fans, to push our attendance back to a level that’s representative of the market.”.

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Associations Now

NOVEMBER 9, 2016

The average conference with its average programming delivers average results. If average isn’t good enough for your association, try a more creative approach to conference planning. Hosting a conference during a festival gives you access to speakers and performers who usually wouldn’t be on your radar or within your budget.

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Blue Sky eLearn

NOVEMBER 7, 2018

For years we’ve been talking about Millennials. How to market to them. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. How does Generation Z differ from Millennials? While Millennials were pioneers, Generation Z was born into the Digital Age.

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Reid All About it

JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” 1 CAE credit.

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Associations Now

FEBRUARY 7, 2019

The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. With four generations attending conferences today, attendee preferences and expectations are more diverse and complex than ever. formats at their conferences.

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Associations Now

MAY 4, 2017

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

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.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. The number one member benefit millennials are looking for is jobs, according to a study by Abila. Answer 1: Not gaining new members.

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Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns.

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

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Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual conference success story. Host: Cvent.

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Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC). Presenters: Shashi Bellankonda, chief marketing officer, Surefire. More info/register.

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Reid All About it

AUGUST 12, 2016

I wouldn’t blame you for having conference envy right now. You can at least follow the conference hashtag on Twitter: #asae16. Presenter: Lisa Marcyes, Social Media Marketing Manager, Marketo. – Millennial Engagement Strategies for Associations. Millennials represent the future of association membership ranks.

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Associations Now

JUNE 27, 2014

Looking to get millennial attendees to your next event? There are 80 million millennials in the United States. And there’s good news for the meetings industry behind that number: They find value in conferences and meetings because they see them as a way to connect with great organizations face to face. Market to their parents.

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Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. How to Save Time Making Conference Education & Proposal Management Systems Work Together.

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Spark Consulting

FEBRUARY 22, 2019

Now you have a problem, one many associations are familiar with from struggles trying to attract younger (aka Millennial) members. That could look like industry market research, or other kinds of secondary research projects. How do you learn what they want? Providing a small gift for participating might help.

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Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Make Your Marketing Technology Resolutions for 2018.

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