Reid All About it

AUGUST 12, 2016

I wouldn’t blame you for having conference envy right now. You can at least follow the conference hashtag on Twitter: #asae16. 5 Ways to Build Your Brand on Social Media. Social media has transformed the way brands can interact with customers. Presenter: Lisa Marcyes, Social Media Marketing Manager, Marketo.

Utah 150

Utah millennials Social Media LMS 150

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. How Digital Marketers Should Prepare for 3rd-Party Cookie Deprecation The deprecation of 3rd-party cookies on Chrome is a massive change for digital marketers.

Education 256

Education New Hampshire Tips Technology 256

Velvet Chainsaw

MARCH 27, 2014

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. You need to adapt your conference or die! You’re listening to your target market and your target market cares.

millennials 40

millennials Conference Strategy Social Media 40

Reid All About it

MAY 21, 2021

Niche conferences. They make an argument for adding smaller, niche virtual conferences to your event lineup. Conference design. He suggests five changes to conference design that are long overdue. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Marshal Carper, Social Media Examiner ). Digital Marketing Trends and Traditions 2019.

Social Media 170

Social Media Arizona millennials Proposal 170

Higher Logic

MAY 29, 2020

Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Objection 2: Social Media. Example: “It would be much easier to create a social media group. Data : You don’t own your member data – the social media platform does.

Social Media 254

Social Media Tools Member Engagement Revenue 254

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. 90% of millennial donors are motivated to give based on the mission rather than the organization. Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Guests: Joy Duling.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

FEBRUARY 8, 2011

With the rise of social media, some pundits have declared the press release dead. Sources for news, information and knowledge were limited when I first entered the association management industry, but now, thanks to social media, options for learning are unlimited. Is Boomer Leadership Failing Millennials?

Press Release 150

Press Release millennials Social Media Leadership 150

Associations Now

MAY 4, 2017

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

millennials 44

millennials Detroit Cost Social Media 44

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? 4) Can Your Conference Really be Personalized? by Megan Rockett.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Nimble AMS

DECEMBER 5, 2022

Make it easier for your volunteers to connect with more of your members (and non-members) by providing marketing collateral like brochures or posters , discount codes for ea rly event registrations, and a social media campaign to guide digital posts. Consider hosting a volunteer thank you party to celebrate their efforts.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Reid All About it

FEBRUARY 22, 2019

Does your association have a popular conference workshop or training class you want to convert into an online learning program? Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). How to Drive Social Media Engagement with Nonprofit Storytelling. 1 CAE credit. Young Members 2.0.

Social Media 170

Social Media DC System Washington 170

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Maryland 150

Maryland millennials Education America 150

Blue Sky eLearn

OCTOBER 28, 2019

With advances in association management systems (AMS), associations are attracting millennials , as well as other high-priority groups of professionals. Social Media. Marketing emails for attendees and non-registered members. Social Media. Allows you to embed a social feed on your website.

Member Engagement 136

Member Engagement Directory Social Media LMS 136

Reid All About it

JANUARY 18, 2011

Clay Shirky ’s Foreign Affairs article, The Political Power of Social Media (registration required), is a fascinating read that rebuts and shreds Malcolm Gladwell’s view about the power of social media to facilitate change. Why not give Malcolm Gladwell a share of the spotlight too?

Social Media 150

Social Media millennials Innovation Tools 150

Associations Now

APRIL 9, 2014

Your marketing campaign may appear to be full of influential facts for potential conference attendees, but sending them straight to the registration page could scare them away. More in today’s Social Media Roundup: Not So Fast. Three Detours That Derail Conference YES Decisions [link] #pcma #eventprofs.

Social Media 40

Social Media Survey millennials Tips 40

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. How Millennials and Baby Boomers Can Work Together.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

FEBRUARY 5, 2016

Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. Social Media Examiner explains Blab in more detail.

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

YourMembership

OCTOBER 27, 2015

Take a recent survey conducted by the International Association of Conference Centers. They asked what meeting planners of all ages prefer and how that affects which venue and conference space is selected. billion people having social media accounts, it is evident we should pay close attention to social shifts.

Social Media 150

Social Media millennials Survey Technology 150

Associations Now

DECEMBER 4, 2018

Also: how to market webinars for millennials. Bruno also suggests tying event tech to social media, such as an exclusive Snapchat filter, which comes with the added bonus of developing your meeting’s digital footprint and increasing awareness and engagement online. Target Your Webinar to Millennials.

millennials 60

millennials Social Media Tools Review 60

Reid All About it

SEPTEMBER 15, 2017

WBT Systems has a solution associations can implement to solve that problem: a post-conference learning plan. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. – Advocacy in a Social Media World. Host: American Marketing Association.

Raleigh 203

Raleigh Arlington Social Media DC 203

Associations Now

JANUARY 21, 2016

Conference: 2016 DRA Convention. If you’d like us to consider your meeting for an upcoming Conference Circuit, contact Samantha Whitehorne at swhitehorne@asaecenter.org. To address the latter, the meeting will offer sessions about marketing to millennials and using social media to engage potential guests.

Wyoming 40

Wyoming Conference United States millennials 40

WBT Systems

OCTOBER 18, 2016

Association education programs, whether providing conferences, online or offline training , blended programs, or a combination of approaches, are inherently social in nature. Due to this, there has been growing interest in digital badging among associations, especially those seeking to engage more millennials in membership.

Education 150

Education Learning Management System LMS Certificate 150

Associations Now

FEBRUARY 26, 2019

When members gather at conferences, you have a big opportunity to collect their stories to showcase the people who make up your community. Face-to-face communication has grown scarcer in this digital age, when emails, texts, and social media posts often replace direct, two-way conversation.

San Francisco 90

San Francisco Social Media Video Tools 90

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Keep these findings in mind when planning staff and member online meetings and educational programs, including conferences. Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JULY 28, 2017

Find out how to engage students and millennials and lead them to the membership funnel. Hack Your Conference: Connections Between Classrooms and Session Rooms. . Hack Your Conference: Connections Between Classrooms and Session Rooms. Creating a Social Media Policy. Lunch provided. Duration: 2 hours. 1 CMP credit.

Chicago 150

Chicago Washington DC Social Media 150

Virtual

NOVEMBER 19, 2014

Aside from contact at association meetings and conferences, how do they interact with each other? Increasingly, it’s via a private online social community, especially if your organization has lots of millennials as members. Still, your association has something LinkedIn and other general social media lack – exclusivity.

Social Media 100

Social Media Class millennials Report 100

Thanks For Playing

JANUARY 16, 2013

Jeff Hurt identifies conference trends to watch for 2013. Marketing schaudenfreude , or even companies that can afford top-notch help make dumb mistakes (and recover from them), so what are you so worried about? Leadership tips , ostensibly "for millennials," but really for all of us. Bold" marketing predictions for 2013.

millennials 150

millennials Leadership Tips Marketing 150

Socious

DECEMBER 27, 2016

So if your organization could make someone feel nostalgic, it could help sell conference tickets, memberships, products or services. Nostalgia in Marketing and Engagement. A recent Forbes article highlighted a few great examples of nostalgia in marketing, such as a hashtag that swept across Twitter a few years back: #InThe90sIThought.

Social Media 100

Social Media Examples Discount millennials 100

Associations Now

APRIL 17, 2019

LinkedIn can reference a user’s existing calendar systems, so maintaining a separate one in the app isn’t necessary, Social Media Today reports. A bot-based calendar search tool was discussed in 2016, but Social Media Today notes that the automated function “never seems to have seen the light of day.”.

Social Media 53

Social Media millennials Tools Survey 53

Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Millennials (and most others) are not impressed by gimmicks, so a true customization of the membership experience is one of the few appropriate responses to this concern.

millennials 60

millennials Social Media Price Review 60