Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Guests: Joy Duling.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual conference success story.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

MAY 21, 2021

Niche conferences. They make an argument for adding smaller, niche virtual conferences to your event lineup. Conference design. He suggests five changes to conference design that are long overdue. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

San Jose 369

San Jose Email Marketing Tools millennials 369

Nimble AMS

MAY 13, 2022

Soon Gen Z and Millennials will dominate most of the job force, impacting the future of work as we know it. Be prepared to offer industry-specific certifications at your organization so early careerists can market themselves to potential employers. According to Gallup , millennials seek managers who take on a mentoring role.

millennials 113

millennials Certificate Member Engagement Tips 113

Reid All About it

SEPTEMBER 22, 2023

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. 1 CAE credit.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. The solution? Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Associations Now

MARCH 21, 2019

Is it time for associations to consider something similar for their conferences? The program is targeted to the millennial demographic and unconventional audiences. We recognize we need to find ways to connect with younger fans, to push our attendance back to a level that’s representative of the market.”.

Conference 75

Conference Minnesota New York Price 75

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. As one research respondent shared, “Paid digital advertising is no longer optional.”

Report 95

Report Marketing Recruiting Recruitment 95

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. The number one member benefit millennials are looking for is jobs, according to a study by Abila. Answer 1: Not gaining new members.

millennials 205

millennials Learning Management System Marketing Tips 205

Reid All About it

AUGUST 27, 2021

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Non-dues revenue. The countdown is on! The new education model. Quick hits.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. How Millennials and Baby Boomers Can Work Together.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025.

LMS 150

LMS millennials Blended Learning System 150

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 3: Timing.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

DECEMBER 8, 2023

Keep these findings in mind when planning staff and member online meetings and educational programs, including conferences. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The solution: “fewer, shorter, more interactive online meetings.”

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Make Your Marketing Technology Resolutions for 2018.

DC 225

DC Washington millennials Chicago 225

Reid All About it

FEBRUARY 5, 2016

Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. Register here. (1 1 CAE credit). Wed 2/10 at 3:00 p.m.

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. 90% of millennial donors are motivated to give based on the mission rather than the organization. Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward.

Member Experience 130

Member Experience Tips How To Software 130

Nimble AMS

DECEMBER 5, 2022

Make it easier for your volunteers to connect with more of your members (and non-members) by providing marketing collateral like brochures or posters , discount codes for ea rly event registrations, and a social media campaign to guide digital posts. Online community.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Association Adviser

APRIL 15, 2014

We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work. Association Media & Publishing Annual Conference. Bill Mickey.

millennials 60

millennials Georgia Florida Directory 60

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Mon 10/24 at 2 p.m.* – Developing Conference Radical Hospitality.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

APRIL 5, 2019

CB Insights looks at 12 industries that are supposedly being killed off by Millennials , if you believe the clickbait headlines. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. Presenter: Brooke Gracey, Marketing Manager, CrowdCompass by Cvent.

District of Columbia 170

District of Columbia DC Washington LMS 170

WBT Systems

SEPTEMBER 5, 2017

According to Craig Sorrell, podcaster and ‎marketing manager at Results Direct, associations can get a podcast started with a mixer, a USB mic, and podcasting software for as little as $200. Recording of a conference session or educational event. Increasing revenue and membership with podcasts. Inexpensive and easy to create.

Content 150

Content Education Products millennials 150

Reid All About it

JUNE 10, 2016

Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. Grow Sponsorships, Attendance and Revenue for your Virtual Conference. For many organizations, digital marketing is a new undertaking. 1 CAE credit. CAE credit.

System 150

System millennials Member Insights Recruiting 150

Reid All About it

SEPTEMBER 15, 2017

WBT Systems has a solution associations can implement to solve that problem: a post-conference learning plan. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. Host: American Marketing Association.

Raleigh 203

Raleigh Arlington Social Media DC 203

Socious

SEPTEMBER 23, 2016

Instead of focusing on programs and conferences with high costs to run as associations typically do, these organizations’ main offer is a community. Vertical Collective is even considering holding a conference in the future. This year’s November Inbound conference is expected to have over 18,000 attendees. Membership Sites.

millennials 100

millennials Course Tools Industry 100

Reid All About it

FEBRUARY 22, 2019

Does your association have a popular conference workshop or training class you want to convert into an online learning program? – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Alexandria VA). Presenter: Julia Campbell, Founder and Principal, J Campbell Social Marketing.

Social Media 170

Social Media DC System Washington 170

Association Adviser

NOVEMBER 29, 2018

Forbes.com: Millennials: A Generation of Page-Turners, Jan. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. Print can still be a major revenue generator for associations.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Sponsorships. 1 CAE credit. More info/register. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Associations Now

JULY 18, 2017

As baby boomers age out of their prime consumption years, the smaller Gen X group becomes the main spenders, and millennials come into their prime spending years with different expectations, retailers and shopping areas will have to adjust. “I I think all of those competitive and societal changes are impacting retail,” McGee said.

Industry 45

Industry millennials United States Price 45

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium. Laurent, Director of Marketing at BizIQ.

Arlington 170

Arlington DC Washington LMS 170

Associations Now

MARCH 3, 2017

We’ve taken a look at associations that are finding success with podcasts, why podcasting could be a natural fit for CEOs , and how podcasts could become revenue generators. Which is probably how meeting planners would like attendees to feel after leaving a conference session, right? Let us know in the comments.

Boston 40

Boston millennials Revenue America 40

Reid All About it

OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. On the Event Garde blog, Tracy Koenig-Poches suggests you design instructor-led learning experiences with the millennial in mind , which will also satisfy the older learner too.

Blended Learning 41

Blended Learning Education Video Conference 41

Associations Now

FEBRUARY 28, 2017

Many associations gear participatory activities primarily toward their most extroverted members—the natural joiners who get a rush from the hustle, bustle, and collaboration of conferences and group projects. Associations are hungry for advice on recruiting millennials. Don’t Forget Baby Boomers.

millennials 40

millennials Recruiting Recruitment Revenue 40