WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a Member Engagement Lab participant. Webinar latecomers.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Sponsorships.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

MAY 21, 2021

Niche conferences. They make an argument for adding smaller, niche virtual conferences to your event lineup. Conference design. He suggests five changes to conference design that are long overdue. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

San Jose 369

San Jose Email Marketing Tools millennials 369

Associations Now

JANUARY 3, 2020

The International Casual Furnishings Association highlights young members’ voices at an annual educational conference. Millennial and Gen Z content leaders present on emerging issues to a multigenerational audience. The post Membership Hack: A Conference Led by Young Members appeared first on Associations Now.

Conference 54

Conference millennials Education Member Engagement 54

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Amanda Kaiser, member engagement specialist, Kaiser Insights.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Member education. The next edition will go live on Friday, August 4. Some of them don’t even exist now.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Hear about some major considerations for online engagement. Lindsay Rutz, Marketing Assistant @Web Scribble.

millennials 307

millennials Montana Class Education 307

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual conference success story. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

AUGUST 12, 2016

I wouldn’t blame you for having conference envy right now. You can at least follow the conference hashtag on Twitter: #asae16. Presenter: Lisa Marcyes, Social Media Marketing Manager, Marketo. – Millennial Engagement Strategies for Associations. Host: Engage. Thu 8/18 at 2:30 p.m. More info/register.

Utah 150

Utah millennials Social Media LMS 150

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. Gen Z careers.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. How to Save Time Making Conference Education & Proposal Management Systems Work Together.

Social Media 170

Social Media Arizona millennials Proposal 170

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

AUGUST 27, 2021

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Quick hits.

Tampa 200

Tampa Revenue Education Content 200

EventMobi: Association Events

SEPTEMBER 13, 2023

You can foster better membership experiences both in person and online by providing a range of benefits and opportunities for engagement. One of the keys to saving money as an organization is putting effort into member retention. Member engagement. Especially when it comes to showing your members they matter.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. How Millennials and Baby Boomers Can Work Together.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

SEPTEMBER 22, 2023

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff. What’s more, most members now expect a career center as part of their membership benefits. 1 CAE credit. .

LMS 266

LMS Revenue Education Strategy 266

Associations Now

DECEMBER 3, 2019

Conference catering’s next big trend: meatless menus. “A A North American market research study found that 35 percent of millennial guests are looking for more vegetarian options on menus,” said Debra Lykkemark, president of Vancouver, British Columbia-based Culinary Capers, in an interview with Special Events.

millennials 54

millennials Conference Technology Member Engagement 54

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Mon 10/24 at 2 p.m.* – Developing Conference Radical Hospitality.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. The prospect of effectively networking at a conference as big and chockful of options as the ASAE Annual Meeting can be overwhelming. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Association Adviser

JUNE 15, 2018

Does your member communication convey who your association is, what you do and how it relates to members? At the MMCC conference in May, Dan Bennett spoke about the importance of bringing stories to your membership communication to convey who your association serves and why people should belong to it.

Communications 82

Communications Video Survey millennials 82

Higher Logic

SEPTEMBER 28, 2017

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Member personas are imaginary people that describe your ideal or average members.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Reid All About it

APRIL 5, 2019

CB Insights looks at 12 industries that are supposedly being killed off by Millennials , if you believe the clickbait headlines. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

District of Columbia 170

District of Columbia DC Washington LMS 170

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Young Members: What’s Affordable?

Arlington 170

Arlington DC Washington LMS 170

Association Adviser

JULY 28, 2016

Mentoring programs benefit members at all career stages. Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In Conferences. Job opportunities.

millennials 60

millennials Arizona Communications Atlanta 60

Associations Now

FEBRUARY 28, 2017

Many associations gear participatory activities primarily toward their most extroverted members—the natural joiners who get a rush from the hustle, bustle, and collaboration of conferences and group projects. Your introverted members want to get involved as well, but you may unwittingly be making engagement unappealing.

millennials 40

millennials Recruiting Recruitment Revenue 40

Idea Architects

JUNE 2, 2015

Yesterday, I presented a 60-minute session at ASAE's Marketing, Membership, and Communications Conference in Washington, DC. Background Topic: Cultivating Engagement and Transforming Results Using Lean Principles. Background Topic: Cultivating Engagement and Transforming Results Using Lean Principles. 12:30 p.m.)

Content 60

Content Examples Member Engagement Conference 60

Reid All About it

AUGUST 9, 2019

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. The most important element in marketing and communications is segmentation, says MemberSuite. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag).

Columbus 39

Columbus North Carolina LMS millennials 39

Aptify

APRIL 4, 2018

Time for you to get a focused look at how Community Brands is leveling the playing field between for-profits and purpose-driven organizations, and investing in underserved markets and technologies. Innovating for Year-Round Member Engagement. Understanding the Millennial Mind. The Psychology of Online Fundraising.

Innovation 56

Innovation Florida Technology millennials 56

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Take for instance, a call for conference speakers.

Team 49

Team Recruiting Recruitment America 49

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Instructor-led education.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: American Marketing Association Speakers: Emily Dick, Director, Demand Generation, and Tiffany Sanford, Assistant Team Lead, Demand Generation, Cvent Tue 3/7 at 2 p.m. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39