Nimble AMS

MAY 13, 2022

Soon Gen Z and Millennials will dominate most of the job force, impacting the future of work as we know it. To stay relevant as an association, you must purposefully seek to attract younger members by better understanding their motivations. Here are five member benefits early careerists will seek at any association: ? ? .

millennials 113

millennials Certificate Member Engagement Tips 113

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. With content marketing, you can achieve these two goals simultaneously. Content marketing is a time-saver too. Share member stories about overcoming career challenges.

Content 93

Content Marketing Social Media Video 93

Associations Now

AUGUST 2, 2016

Millennial member engagement isn’t easy, but letting go of a little control could make things easier. Engaging younger audiences—a.k.a. millennials, those famous unicorns of new membership—is not the easiest thing to pull off. Also: Instagram’s latest feature takes more than a few cues from Snapchat.

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millennials Member Engagement Video Tips 40

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising.

Education 256

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Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Event trends. 1 CAE credit. More info/register. 1 CMP credit.

Revenue 256

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Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” ” You don’t need to ditch your entire strategic playbook, but you may need to make some adjustments to reach and engage them, while being prepared to mentor them through an era of unprecedented uncertainty. Yeah, it sucks.

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Atlanta millennials Price Technology 195

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Millennial’s as key to club workforce.

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Associations Now

MARCH 22, 2016

Also: Why millennials value culture over salary. Building member engagement is at the top of the to-do list for many associations, and it can often be a challenge, especially if you’re starting from nothing. Embrace Those Pesky Millennials. How to use gamification to drive interest in your online community.

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Eric Lanke

SEPTEMBER 19, 2011

Member Engagement. Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Its horrific, McAfee says, and he goes on to detail out how Millennials should be acting in this dismal economy. Eric Lanke. Leadership. Innovation.

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

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Higher Logic

NOVEMBER 13, 2018

Baby Boomers, when you hear your Millennial members talk about the importance of work-life balance, do you roll your eyes? Millennial employees, do you wonder why your Gen X employer feels distant? Millennials. Millennials can name things like Napster, Columbine, 9/11, and social media as formative events/software.

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YourMembership

JANUARY 23, 2020

Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Wouldn’t it be great if you could easily provide your members with both?

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millennials Certificate Course Education 221

Higher Logic

FEBRUARY 4, 2020

Your online community, AMS, CMS, marketing platform, and other tools should all be integrated and have the ability to talk to each other, passing data back and forth to make your strategy more robust and cohesive. 63% of respondents identified customizing member segments as a top challenge, up from 57% the previous year. #6.

Communications 287

Communications Tips Content Tools 287

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Hear about some major considerations for online engagement. Lindsay Rutz, Marketing Assistant @Web Scribble.

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Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Strategic partnerships. CAE credit.

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YourMembership

JUNE 7, 2017

Millennials and generation Y just feel they don’t belong. The year was 2000. The startup that launched in 1998 had outgrown the garage, relocating to a nondescript building in an office park a couple of miles off the highway. Outside that building, on an asphalt parking lot, yellow police tape marked off an area where.

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millennials Member Engagement Marketing 231

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Amanda Kaiser, member engagement specialist, Kaiser Insights.

St. Louis 341

St. Louis Technology Strategy Conference 341

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Freak

MARCH 2, 2024

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

FAQ 72

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Reid All About it

AUGUST 12, 2016

Presenter: Lisa Marcyes, Social Media Marketing Manager, Marketo. – Millennial Engagement Strategies for Associations. Millennials represent the future of association membership ranks. Host: Engage. Jason Stone, Vice President of Sales and Marketing, Engage. Thu 8/18 at 2:30 p.m.

Utah 150

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Socious

JANUARY 4, 2017

These articles will give you a head start on 2017, covering topics from member engagement to business management. Top 3 Member Engagement Articles. Article #1) How to Measure the Effectiveness of Your Association’s Member Engagement Tactics. Article #3) 5 Myths About Measuring Member Engagement.

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YourMembership

DECEMBER 23, 2015

Here are the five essential takeaways you should know: Shifting requires accommodating the millennials entering the workforce. Without question, associations are interested in connecting with millennials as both members and leaders. Millennial needs and wants are different than those of generations past.

millennials 150

millennials Video Social Media Technology 150

Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Hear about some major considerations for online engagement. Take advantage!

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Association Freak

MARCH 1, 2024

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. Host: Grit Marketing.

San Jose 188

San Jose millennials Revenue Content 188

MemberClicks

MARCH 23, 2023

You hear a lot about Baby Boomers, Millennials, and as of late, Generation Z. And if they don’t, then you’re missing out on a LARGE number of potential members Tips for engaging Generation X for your association Here’s the top tips for engaging with Gen X and securing them as new members.

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EventMobi: Association Events

SEPTEMBER 13, 2023

One of the keys to saving money as an organization is putting effort into member retention. Providing a great member experience keeps people close and saves you the cost of having to build your relationships from scratch each year! Member engagement. Especially when it comes to showing your members they matter.

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Potomac Core

MARCH 22, 2016

Identified and verified sources of differentiation that advances market power and influence as well as reinforce CMAA’s competitive strength. Positive Association Disruption through Member Engagement. The Dual Millennial Challenge. On the other side of the coin, CMAA also wants to draw millennials into clubs.

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MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Spotlight young members in your newsletter.

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Associations Now

JANUARY 3, 2020

The International Casual Furnishings Association highlights young members’ voices at an annual educational conference. Millennial and Gen Z content leaders present on emerging issues to a multigenerational audience. How to hack it? Why does it work? What’s the bonus?

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Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. How Millennials and Baby Boomers Can Work Together.

millennials 150

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Multiview

APRIL 27, 2022

While webinars and virtual events serve a purpose, even for a millennial like me, I appreciate having personal, face-to-face interactions and human connections. My session was Content By Members, For Members – a topic I’m very passionate about as it relates to member engagement.

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Potomac Core

FEBRUARY 9, 2016

Before smaller for profit vendors beats your association to the punch, determine how research and strategic conversations with your board surface new opportunities to help your member companies address today’s evolving challenges. CEO’s, a key CEO priority is to “ready millennials for leadership roles.” Big Data Strategies.

Innovation 100

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YourMembership

MAY 31, 2012

Ideas to help you engage, empower and retain members. How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. But once you have them as active members of your staff, board or volunteer base, what do you do? YourMembership.com Blog.

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Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. Host: Grit Marketing.

San Jose 150

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