Nimble AMS

MAY 13, 2022

Soon Gen Z and Millennials will dominate most of the job force, impacting the future of work as we know it. To stay relevant as an association, you must purposefully seek to attract younger members by better understanding their motivations. Here are five member benefits early careerists will seek at any association: ? ? .

millennials 112

millennials Certificate Member Engagement Tips 112

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

SEPTEMBER 29, 2023

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. Event design.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue.

Atlanta 195

Atlanta millennials Price Technology 195

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Grew annual revenue from $300,000 to $12 million.

DC 232

DC Arlington Virginia America 232

Association Freak

MARCH 1, 2024

Associations are grappling with changing member expectations and recovering from the pandemic-induced losses. There’s a pressing need to diversify revenue and membership to ensure sustainability. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Association Freak

MARCH 2, 2024

Associations are grappling with changing member expectations and recovering from the pandemic-induced losses. There’s a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

SEPTEMBER 22, 2023

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. 1 CAE credit. No talk is longer than 10 minutes. More info/register.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Amanda Kaiser, member engagement specialist, Kaiser Insights.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Strategic partnerships. CAE credit.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

YourMembership

DECEMBER 23, 2015

Here are the five essential takeaways you should know: Shifting requires accommodating the millennials entering the workforce. Without question, associations are interested in connecting with millennials as both members and leaders. Millennial needs and wants are different than those of generations past.

millennials 150

millennials Video Social Media Technology 150

Higher Logic

FEBRUARY 4, 2020

Your online community, AMS, CMS, marketing platform, and other tools should all be integrated and have the ability to talk to each other, passing data back and forth to make your strategy more robust and cohesive. 63% of respondents identified customizing member segments as a top challenge, up from 57% the previous year. #6.

Communications 287

Communications Tips Content Tools 287

EventMobi: Association Events

SEPTEMBER 13, 2023

One of the keys to saving money as an organization is putting effort into member retention. Providing a great member experience keeps people close and saves you the cost of having to build your relationships from scratch each year! Member engagement. Especially when it comes to showing your members they matter.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. More info/register.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. How Millennials and Baby Boomers Can Work Together.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

Socious

JANUARY 4, 2017

These articles will give you a head start on 2017, covering topics from member engagement to business management. Top 3 Member Engagement Articles. Article #1) How to Measure the Effectiveness of Your Association’s Member Engagement Tactics. Article #3) 5 Myths About Measuring Member Engagement.

millennials 100

millennials Member Engagement Video Software 100

YourMembership

JANUARY 23, 2020

Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Wouldn’t it be great if you could easily provide your members with both?

millennials 221

millennials Certificate Course Education 221

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Craft the Perfect Member Journey to Keep Your Members Engaged.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

MAY 13, 2016

If you’re looking for new ways to grow revenue for your association, there may be a secret weapon you haven’t considered: your online store. Speaker: Amanda Myers, Director of Product Marketing, Abila. – How to Move Past the “Millennial” Conversation & Actually Change Your Association. More info and registration.

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. More info/register.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025.

LMS 150

LMS millennials Blended Learning System 150

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Spotlight young members in your newsletter.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. Your Event Marketing Survival Guide.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

NOVEMBER 11, 2016

Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Elisa Pratt, chief global member engagement officer, ASIS International. Kelly Treadway, marketing and social media strategist, EventCurious. 1 CMP credit.

Handbook 237

Handbook Washington eBook DC 237

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today.

millennials 150

millennials Course Recruiting Recruitment 150

Association Success

JULY 9, 2018

With a strong collegiate base and more millennials joining up than ever before, we had to be current with our messaging and how we were presenting it visually. It showed the implications of not changing the brand and what impact that might have on membership revenue. Membership Changes.

millennials 116

millennials Process Leadership Revenue 116

Reid All About it

APRIL 5, 2019

CB Insights looks at 12 industries that are supposedly being killed off by Millennials , if you believe the clickbait headlines. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

District of Columbia 170

District of Columbia DC Washington LMS 170

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Distributed Commerce: The Future of Event Marketing? Digital Marketing Office Hours.

DC 150

DC Washington Tools Education 150

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue. into association.

millennials 61

millennials Revenue Tools Content 61

YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The side effects of this change are: A loss of traditional revenue generated by membership dues. How to identify and implement non-dues revenue vehicles.

Case Study 150

Case Study Arizona Social Media Revenue 150