Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Innovation – How can associations enhance the value that they provide to members? The emerging marketing channel is paid digital advertising.

Report 95

Report Marketing Recruiting Recruitment 95

Reid All About it

JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual conference success story. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Associations Now

JULY 2, 2019

Building an innovative culture? Start by not calling it “innovative.” As associations strive to strengthen workplace culture, creating “collaborative,” “innovative,” and “results-driven” environments is at the top of many organizations’ to-do lists. The post Daily Buzz: Is Your Culture Really “Innovative”? million meals.

Innovation 57

Innovation millennials Newsletter Survey 57

Reid All About it

MAY 21, 2021

Niche conferences. They make an argument for adding smaller, niche virtual conferences to your event lineup. Conference design. He suggests five changes to conference design that are long overdue. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC). Presenters: Shashi Bellankonda, chief marketing officer, Surefire. Tue 11/1 at 2 p.m.

millennials 150

millennials eBook Washington Innovation 150

Velvet Chainsaw

MARCH 27, 2014

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. You need to adapt your conference or die! You’re listening to your target market and your target market cares.

millennials 40

millennials Conference Strategy Social Media 40

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. How to Save Time Making Conference Education & Proposal Management Systems Work Together.

Social Media 170

Social Media Arizona millennials Proposal 170

Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

DECEMBER 8, 2023

Keep these findings in mind when planning staff and member online meetings and educational programs, including conferences. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The solution: “fewer, shorter, more interactive online meetings.”

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Quick hits.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

SEPTEMBER 22, 2023

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Embracing AI in Events: Navigating Opportunities and Challenges Learn about the innovative applications of AI that are redefining attendee engagement, boosting event efficiency, and elevating overall experiences.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Attracting millennial/young professional supporters. Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Reid All About it

AUGUST 27, 2021

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Quick hits.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025.

LMS 150

LMS millennials Blended Learning System 150

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

WBT Systems

OCTOBER 18, 2016

Association education programs, whether providing conferences, online or offline training , blended programs, or a combination of approaches, are inherently social in nature. Due to this, there has been growing interest in digital badging among associations, especially those seeking to engage more millennials in membership.

Education 150

Education Learning Management System LMS Certificate 150

Achieve

JUNE 10, 2014

My title is VP of marketing and partnerships, and I’ve been at the foundation for four years now. How does the Case Foundation invest in and work with the Millennial generation? Jean Case, our CEO, leads the rest of the team in our belief that the Millennial generation is the world’s next “Greatest generation.”

millennials 40

millennials Project Innovation Conference 40

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? They want to be innovative and creative.

millennials 60

millennials Georgia Atlanta Chicago 60

Mizz Information

MAY 17, 2018

Marketing automation has been a real time-saver for association executives. You can set up the campaign, and your marketing automation software runs in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book.

Innovation 40

Innovation Washington Recruiting Recruitment 40

Associations Now

DECEMBER 4, 2018

Also: how to market webinars for millennials. And to make matters worse, it’s always evolving, which means staying up to date on the latest techniques and innovations is no easy task either (not to mention expensive). Target Your Webinar to Millennials. So, start simple. Event tech can be, well, complicated.

millennials 60

millennials Social Media Tools Review 60

Reid All About it

SEPTEMBER 15, 2017

WBT Systems has a solution associations can implement to solve that problem: a post-conference learning plan. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. – Driving an Innovation Strategy.

Raleigh 203

Raleigh Arlington Social Media DC 203

Nimble AMS

DECEMBER 5, 2022

Make it easier for your volunteers to connect with more of your members (and non-members) by providing marketing collateral like brochures or posters , discount codes for ea rly event registrations, and a social media campaign to guide digital posts.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Achurch

MARCH 3, 2021

They miss impromptu invitations to grab a coffee or lunch, and chats in the conference room before a meeting starts. 95% of Gen Z and 93% of millennial employees report difficulty working from home because of the pandemic. Ask an internal team or staff from another association to talk about an innovative or remarkable project.

Team 144

Team Video millennials Tools 144

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. Introducing a new conference format: long conversations. How to explain content marketing to anyone. New Yorker ).

DC 170

DC Las Vegas Washington Review 170

Reid All About it

JANUARY 18, 2011

Yes, it would be great if staff had the right mindset for innovation. I have a feeling that Josip Petrusa’s post, Attracting Millennials to Your Event and Why You’re Failing at It , will be the seed of one of my future blog posts. Creating the organizational culture that will bring about these changes? That’s the challenge.

Social Media 150

Social Media millennials Innovation Tools 150

Reid All About it

FEBRUARY 22, 2019

Does your association have a popular conference workshop or training class you want to convert into an online learning program? Many of yesterday’s young members, the Millennials, have grown in their careers and in their understanding of the value association membership provides. Clearly, these innovations are promising.

Social Media 170

Social Media DC System Washington 170

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. The prospect of effectively networking at a conference as big and chockful of options as the ASAE Annual Meeting can be overwhelming. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Mon 10/24 at 2 p.m.* – Developing Conference Radical Hospitality.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

MAY 5, 2017

I’m slacking on conferences this spring because I’m too busy taking vacations. I never miss the digitalNow conference , but I made the tough decision to stay home this year. Hiking vacations might cause me to miss conferences, but the positives outweigh that one negative, for example, I’ve become braver. No more slacking.

Charlotte 158

Charlotte Raleigh Chicago Leadership 158

Reid All About it

APRIL 5, 2019

CB Insights looks at 12 industries that are supposedly being killed off by Millennials , if you believe the clickbait headlines. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. Presenter: Brooke Gracey, Marketing Manager, CrowdCompass by Cvent.

District of Columbia 170

District of Columbia DC Washington LMS 170

The Hourglass Blog

AUGUST 1, 2011

The Season of Innovation. Thats certainly what it feels like with the ASAE Annual Meeting next week and the WSAE-sponsored National Summit on Association Innovation five short weeks after that. Labels: Innovation , Jeff De Cagna , WSAE. Developing Millennial Leaders. Innovation. Millennials. Image source.

Innovation 40

Innovation millennials Social Media Maine 40

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

Achurch

AUGUST 23, 2022

They miss impromptu invitations to grab a coffee or lunch, and chats in the conference room before a meeting starts. In fact, 95 percent of Gen Z and 93 percent of millennial employees report difficulty with remote work because of the pandemic. Young professionals are having a harder time than most. Arrange mid-day learning activities.

Strategy 83

Strategy Team Video Tools 83

Reid All About it

JUNE 10, 2016

Find out with Jeff De Cagna, Chief Strategist and Founder of Principled Innovation. Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. Grow Sponsorships, Attendance and Revenue for your Virtual Conference. 1 CAE credit.

System 150

System millennials Member Insights Recruiting 150

The Hourglass Blog

OCTOBER 24, 2011

Why Innovation is Hard. A little over a month ago I attended WSAEs National Summit on Innovation for Associations. As chair of WSAEs Innovation Task Force, I was instrumental in helping to frame WSAEs annual conference around the subject of innovation, and was even recognized as the chair of the conference itself.

Innovation 40

Innovation millennials Project Conference 40

The Hourglass Blog

NOVEMBER 26, 2010

Next Steps for Association Innovation. This is an exciting time for the WSAE Innovation Task Force. First of all, our white paper on association innovation is nearly finished. Second, we are currently working on a new online community dedicated to innovation for associations. skip to main | skip to sidebar.

Innovation 40

Innovation millennials Social Media Committee 40