Associations Now

JULY 4, 2023

Guiding Principles in Experience Design ,” released last month, is based on a survey by Marriott International in collaboration with the Professional Convention Management Association (PCMA), along with its foundation and a subsidiary, the Corporate Event Marketing Association (CEMA). and ‘How was the hotel?’”

Innovation 59

Innovation Report Survey Strategy 59

Velvet Chainsaw

AUGUST 9, 2023

For complex conference programs, this insight means that you can increase satisfaction — and reduce attendee anxiety — by providing them with several targeted choices. For conferences that develop education sessions that appeal to a broad audience, applying the principles in this study can improve the attendee experience.

Conference 52

Conference Committee Recruiting Recruitment 52

MatrixG

MAY 1, 2024

For a change, Leah Monica, Director of Marketing at Matrix Group, interviewed me about my personal journey and the journey of Matrix Group. So many of our clients are revisiting their strategic plans, most are upending their conferences, some are rethinking their member types, and so many are tweaking their governance.

Innovation 52

Innovation Arlington Team Project 52

Reid All About it

JANUARY 22, 2021

Do we have approval to book live conferences? Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Automation & Technology Systems Demo Day. 8: Innovate.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Associations Now

MAY 18, 2017

How an outdoor advertising group brought ideas to its conference badge that it hopes to see in its industry’s ads. Conference badges probably aren’t going anywhere anytime soon, in large part because they serve a hugely functional purpose: They tell attendees who you are. Also: How you should think about social video.

Innovation 52

Innovation Conference Video America 52

Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Association Success

DECEMBER 16, 2019

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. This is not the only way to define, measure or think of innovation.

Innovation 112

Innovation Newsletter LMS Course 112

Reid All About it

APRIL 19, 2024

.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

Newsletter 250

Newsletter Content Social Media Education 250

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Planning virtual conferences. Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. Virtual event sponsorships. Tue 8/4 at 11 a.m. –

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

Associations Now

JANUARY 12, 2020

Resist the temptation to demand instant innovation, and instead motivate your team with conversation about the future. Evidence of that comes by way of the latest edition of the Conference Board’s annual survey of global leaders about their biggest internal and external concerns. Everybody must innovate!

Innovation 103

Innovation Revenue Proposal Survey 103

Smooth The Path

NOVEMBER 29, 2016

Your annual conference is even more important than you think! For many new members the annual conference is the first time they get to interact with the association and the community in a meaningful way. If they have a good experience at this first conference they are more likely to become more engaged with the whole association.

Conference 60

Conference Innovation Committee Team 60

ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. Specifically, associations are struggling to communicate the value of membership, and many display a lack of innovation. Experiment with innovative ideas. Make your events more engaging.

Los Angeles 52

Los Angeles Discount Library Committee 52

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Find out how you can use their platform year-round to continue to provide value to members, keep them engaged, and promote your annual conference so you don’t have to start your marketing back from zero each year.

Technology 264

Technology How To Case Study Price 264

Reid All About it

AUGUST 4, 2023

The Endocrine Society and Matchbox Virtual Media announced a joint venture to design and deliver online experiences that will drive innovation in the medical, healthcare and scientific industries. Quick hits Five things to do to heat up your content marketing game during the summer lull. Online experiences. basil and lots of butter.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Learn about innovative solutions in content generation, inline editing, image creation, and AI-driven audio editing tools. Sponsorships. Advertising.

Education 256

Education New Hampshire Tips Technology 256

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Reid All About it

JUNE 4, 2021

Introvert-friendly conferences. Introverts everywhere want to hoist John Spencer up on their shoulders and thank him for the five suggestions he asks you to consider when planning your next conference—or, at least, I do. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board.

Video 367

Video Innovation Content Technology 367

Association Success

SEPTEMBER 27, 2018

The winner will feature at November's SURGE conference! While innovation and adaptation are themes that resound throughout industry discussions, we don’t need to see change as a necessary reaction to our context. As such, November’s SURGE conference will be themed around Optimism for the Future. Change might be afoot.

Innovation 60

Innovation Case Study Video Project 60

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 8: Innovate. Presenters: Erica Salm Rench, Director of Client and Market Success, Rasa.io.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Innovation – How can associations enhance the value that they provide to members? The emerging marketing channel is paid digital advertising.

Report 95

Report Marketing Recruiting Recruitment 95

Associations Now

FEBRUARY 13, 2019

Learn More About It Gwen Fortune-Blakely and Alexis Redmond will be discussing how organizations can work across generations to overcome challenges at ASAE’s Great Ideas Conference, which is taking place March 17-19 in Colorado Springs. said Gwen Fortune-Blakely, ASHA’s enterprise-wide marketing director.

Innovation 101

Innovation Colorado Resources Technology 101

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. But, virtual conferences did dominate the rest of their list. . Kim Moutsos, Content Marketing Institute ).

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual conference success story. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Spark Consulting

MARCH 28, 2014

We had a rockin’ session at CalSAE’s ELEVATE Conference yesterday morning on this topic (see the tips, slides, and bonus tips here), and the session participants were full of fantastic contributions as well: Barter! Trade ad space in a popular industry magazine for distributing that magazine to all your conference attendees.

Tips 150

Tips Marketing Conference Cost 150

Associations Now

FEBRUARY 5, 2020

As the scope and feel of association and corporate meetings continues to evolve, planners are recognizing that attendees no longer want to travel to a unique destination only to spend hours sitting in a dark, nondescript conference room listening to speakers read presentation slides. The desert is unlike any other environment,” Cooley says.

Phoenix 126

Phoenix Conference Arizona Class 126

Aaron Wolowiec

OCTOBER 11, 2016

Most of us realize innovation is key to driving a business forward. Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , Associations either fully support innovation or not at all.

Social Media 191

Social Media Innovation Survey Education 191

Reid All About it

MAY 26, 2023

Conference/abstract management. Ex Ordo takes you through the steps of implementing conference and abstract management software for medical, technical, scientific, and academic events. They discuss configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program and more.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

MARCH 26, 2021

Association innovation. Mary Byers, CAE, CSP, in partnership with Loyalty Research Center, recently released a fascinating environmental scan on association innovation: Association Innovation Scan: The Association Professional’s Guide to Winning with Innovation. Intuitive innovation. That stinks. Wait, what?

Innovation 259

Innovation San Diego LMS Strategy 259

Velvet Chainsaw

MAY 22, 2014

Executives and conference organizers need to train themselves to look for change! Innovative organizations look out the window, away from the organization as well as look inside the organization for opportunities. They embrace change as an opportunity to innovate. Too often conference owners and organizers become complacent.

Innovation 40

Innovation Conference Strategy Tips 40

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Abstract/conference management. They discuss configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more.

Leadership 195

Leadership Education Revenue Strategy 195

Associations Now

JULY 2, 2019

Building an innovative culture? Start by not calling it “innovative.” As associations strive to strengthen workplace culture, creating “collaborative,” “innovative,” and “results-driven” environments is at the top of many organizations’ to-do lists. The post Daily Buzz: Is Your Culture Really “Innovative”? million meals.

Innovation 61

Innovation millennials Newsletter Survey 61

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices.

Marketing 150

Marketing Social Media Resources Content 150

Associations Now

MAY 9, 2016

Old habits die hard but, with a fluid market and the likelihood of innovations on the horizon, it can be dangerous for associations to become too set in their ways. ” Changing the mission of a conference is another key “mindshift,” as the attendee audience’s motivation also will have changed. .

Innovation 40

Innovation Conference New York Guidelines 40