Smooth The Path

APRIL 7, 2016

Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? They created a few formal channels for staff members to submit their great ideas (this is not so unusual).

Member Insights 60

Member Insights Member Research Survey Report 60

Smooth The Path

NOVEMBER 6, 2016

To protect the anonymity of this association I can’t tell you everything we learned but I can tell you about a few of the key insights gained: Influence is a key challenge for members – members worried about their ability to influence stakeholders and like most professionals this is becoming a more important part of their job.

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

SEPTEMBER 10, 2019

Do you ever find yourself wondering why members make the decisions they make? Why go to an inferior conference put on by a competitor? Sometimes member’s decisions seem so irrational. Why are our members so irrational? Why join, but then not engage? They are not. They are just as logical as we are.

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60

Smooth The Path

MAY 23, 2017

I had not until JP Guilbault CEO of YourMembership mentioned it at the company’s recent conference. True customer (member) obsession and high-velocity decision making are the most critical but also the most difficult for associations. Think about your members. Think about your best members. They read emails.

Project 89

Project Conference Strategy Member Engagement 89