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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Guests: Joy Duling.

St. Louis 341
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Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60
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SCD Group: Is there a "magic" price for association memberships?

SCD Group

By the way, the same challenge applies to conference registration fees, webinar fees and any other pricing decisions at your association.). And, Jim shared that he frequently changes the prices of his books usually to check price points but sometimes to generate more revenue. The YMCA of St. Louis paper. Wait a minute. "

Price 40
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Building and Protecting Your Association’s Brand Is Vital

SCD Group

Recently, the St. Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. Today, the association has fewer members, less revenue and less clout in Washington.

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6 Questions to determine what's next for your association - SCD Group

SCD Group

George Csolak, a sports reporter in St. Louis (before the newspaper closed) and pr professional, is one of the best people I know at getting “the story.” How could we modify our conference format to enhance its value? 5 Tips on Integrated Marketing: Marketing the Asso. AMR Management Services.

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Stronger by Association: AMR Management Services Announces.

AMR Management Services

The combined operations bring AMR to 65 employees, 30 full-service and project-based clients and more than $6 million in annual revenue. ” The acquisition was announced at the AMC Institute Community Conference Aug. 6 in advance of the 2011 American Society of Association Executives meeting in St.