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Expand Your Product Line: Clone Your Classic Conference into Punchy Regionals
Association Success
MARCH 8, 2018
For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. However, our entire audience might not be shopping for the BMW of conferences. Planners used data to identify drivable locations to boost attendance.
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