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ASAE Annual Exhibitors Miss Another Opportunity

Reid All About it

So why are you telling someone who didn’t come to your booth: “Thanks so much for stopping by our booth at ASAE in Detroit. It’s a sloppy and lazy example of the “spray and pray” tactic. Creative Commons licensed photo by Bark ) Tagged: ASAE15 , Content Marketing , Marketing. We enjoyed visiting with you.”.

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Association E-Learning: 3 Tips to Provide Member Value

Fonteva

For your association to provide value to members and stand out from the crowd with e-learning, the content needs to be stellar and customized. Because of this, it’s crucial that e-learning content is useful—not just interesting, but actionable. Create content about navigating specific changes in your industry.

Tips 69
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Effectively Training a Global Audience: What Works?

Leading Learning

First, the learner has to see the content as meaningful in light of achieving their goals. Second, they need to be able to easily access all the content and resources necessary to understand the information. These are baseline requirements for a learner to “opt in” to your content. Let’s explore this more in the next section.

Course 52
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Reinvent What You Do, Not Who You Are

Association Subculture

Members" are not "markets" and we should not allow ourselves to re-define humans this way. For example, Michigan has been systematically removing elected city councils and boards and replacing them with appointed (not elected) "financial managers." And now, Detroit. Our beloved Detroit is in danger of losing its soul.

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What to Do When Membership Is Booming?

Associations Now

For decades, RIA focused mainly on the auto industry in Detroit. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics. That includes new member content and automated emails that check in with members and ask how things are going.”. Expanded meeting experiences.

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SCD Group: Association Strategy: Hire Slower, Fire Faster

SCD Group

in Social and Organizational Psychology from Wayne State University in Detroit, Michigan. Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. Integrated Marketing Tip for Associations and Nonp. Carl earned a Ph.D.