.orgSource
MARCH 4, 2024
Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.
Aaron Wolowiec
AUGUST 10, 2015
Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.
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Reid All About it
AUGUST 22, 2015
So why are you telling someone who didn’t come to your booth: “Thanks so much for stopping by our booth at ASAE in Detroit. Creative Commons licensed photo by Bark ) Tagged: ASAE15 , Content Marketing , Marketing. You know the names of the attendees who visited your booth during the show. We enjoyed visiting with you.”.
Fonteva
OCTOBER 20, 2020
For your association to provide value to members and stand out from the crowd with e-learning, the content needs to be stellar and customized. Because of this, it’s crucial that e-learning content is useful—not just interesting, but actionable. Create content about navigating specific changes in your industry.
Associations Now
AUGUST 7, 2018
For decades, RIA focused mainly on the auto industry in Detroit. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics. That includes new member content and automated emails that check in with members and ask how things are going.”. Post your comments below.
Leading Learning
JUNE 17, 2021
First, the learner has to see the content as meaningful in light of achieving their goals. Second, they need to be able to easily access all the content and resources necessary to understand the information. These are baseline requirements for a learner to “opt in” to your content. Let’s explore this more in the next section.
Aaron Wolowiec
SEPTEMBER 9, 2015
AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. What’s the old marketing rule — it takes seven touches to make your message resonate? Associations used to drive information and content out [to members]. That’s a big commitment in the future.
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