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3 Topics for Medical Society Execs to Watch

Forj

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Using Member Personas for Smarter Marketing and Increased Engagement . AAMSE Sessions on the Topic.

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Top 10 Informz Blog Posts from 2017

Higher Logic

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Choose the Best Marketing Promotional Items. Giveaway swag is an oft-overlooked aspect of successful marketing. Lapsed members are not a sunk cost, but an opportunity to increase revenue quickly.

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Pessimism and Predictions: Comments on the Commentators : Off.

Off Stage

Bill Rovillo, of IMAPP, voiced some particularly challenging thoughts that association and MLS staff and leadership need to consider and place on the strategy section of their organizational agenda. ” atmosphere when they have 30+% of the market share of listings.” The no-cost MLS is not a new idea, either.