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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Keep the following opportunities in mind when segmenting your audience for upcoming campaigns: Additional Revenue. Broader Engagement.

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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

40,000 print newsletter subscribers ( source ). Just as big cats hunt animals as large as elephants and as small as rodents, Big Cat Rescue has a constant need for volunteers and interns, donors and advocates, and of course, park visitors. Of course, finding out requires you to give up your name and email address.

Strategy 100
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Association Brain Food Weekly: 2.5.21

Reid All About it

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

Disney World Furloughing 43,000 Workers (source: NY Times) April 12, 2020 – The action comes after the Florida attraction closed last month because of the coronavirus pandemic. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! The monthlong shutdown will cause lost revenues conservatively estimated at $100 million.

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

Disney World Furloughing 43,000 Workers (source: NY Times) April 12, 2020 – The action comes after the Florida attraction closed last month because of the coronavirus pandemic. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! The monthlong shutdown will cause lost revenues conservatively estimated at $100 million.