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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take?

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The Top 12 Trade Association Websites in 2022

MemberClicks

Of course, site visitors can exit out of the pop up, and if they decide later on that they’d like to receive updates there is a section at the top of every page reminding their site visitors to get in on the newsletter action. Ask for Feedback: Florida Trust for Historic Preservation. Why is this so vital?

Florida 52
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

40,000 print newsletter subscribers ( source ). Just as big cats hunt animals as large as elephants and as small as rodents, Big Cat Rescue has a constant need for volunteers and interns, donors and advocates, and of course, park visitors. Of course, finding out requires you to give up your name and email address.

Strategy 100
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A look back at 2015

Aaron Wolowiec

From Atlanta to Florida to Michigan, Aaron spoke at 25 events on a range of topics. In addition, Event Garde published a newsletter each month, with an average open rate of 600. As an education resource, each newsletter included links to stories or blog posts we found inspiring and informative. So stay tuned.

Michigan 100
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Recruiting members. and keeping them

Association Adviser

In the years I’ve served on the Board for the Gainesville Chapter of the Florida Public Relations Association ( FPRA Gainesville ), we’ve asked ourselves this same question. Have a pinning ceremony at your monthly meeting, list new members in your newsletter or recognize them on social media. Support member certification.

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Association Brain Food Weekly: 2.5.21

Reid All About it

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Host: University of South Florida, Muma College of Business, Women and Leadership Initiative. Community manager survey.

San Diego 370
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To Increase Member Retention, Rate and Score Engagement

Associations Now

Instead, engagement scoring allows associations to evaluate many different types of membership actions —attending an event, opening a newsletter, registering for a webinar—and track which engagement opportunities are strongest and weakest. Grading Engagement. Think of engagement scoring like a report card.

Dallas 75